ScanCom North America 4c Full page 6 - Casual Market

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industry presentAtions
The International Casual Furniture & Accessories Market is pleased
to present complimentary, informative, entertaining and educational
industry presentations intended for Market attendees and exhibitors
alike.
Join us at 1 p.m. Monday, tuesday and thursday. on Wednesday,
the presentation begins at 9 a.m. with a light breakfast to kick off
your day at Market!
All presentations take place on the 15th Floor in the Library, suite
1520 by the center elevator banks.
MONDAY, SEPTEMBEr 21
Going From Better to Best: Best Retail Practices
1 p.m. I The Library, Suite 1520, 15th Floor
Make sure to attend this informative discussion with successful
retailers from around the country as they share their best ideas and
best practices that help them survive economic and competitive
challenging times. This panel discussion is ideal for retailers who
want to learn more about improving their bottom line by gaining
insight from proven best practices. Sponsored by Casual Living
magazine.
TuESDAY, SEPTEMBEr 22
Accessories: Visual Interest, substantial Profits
1 p.m. I The Library, Suite 1520, 15th Floor
Looking for a way to increase your store’s profits? Accessories are
key! Join Hearth & Home’s editor richard Wright as he moderates a
panel discussion on the proper use of accessories and what it could
mean to your bottom line.
And be sure to visit the NEW Garden Accessories Courtyard on
the 8th Floor during Market to check out the latest in outdoor
accessories to complete your store’s merchandising mix and find
those key last-minute customer buys.
Industry presentation and The Garden Accessories Courtyard are
sponsored by Hearth & Home magazine.
TrOPITONE
International Casual Furniture & Accessories Market
WEDNESDAY, SEPTEMBEr 23
How to Market Your store: Panel & Roundtable Discussion
9 a.m. (Breakfast seminar) I The Library, Suite 1520, 15th Floor
Join us for a lively panel and networking session focusing on ideas
and ways to market your store in your community. The expert panel
will consist of kevin O’Brien, president of O’Brien et al advertising
agency. O’Brien et al handles both retail and manufacturing clients
in the home furnishings industry. kevin will share insight on costeffective
local media and advertising options. Penny Schneck, online
sales manager for reed Business Information, will discuss both
the ease and importance of marketing your store online, including
what works and what doesn’t with online marketing. Doug Sanicola,
owner of Outdoor Elegance, will share his experience on how to host
successful events that drive traffic to your store.
Following the panel discussion, attendees will be able network
and partake in small roundtable discussions. Sponsored by Casual
Living magazine. Coffee and pastries. First-come, first-served.
THurSDAY, SEPTEMBEr 24
trends in Design—Beyond 2009
1 p.m. I The Library, Suite 1520, 15th Floor
Discover what’s hot in the home—both indoors and out—during this
informative panel discussion. Moderated by Sarah kinbar, editor in
chief of Garden Design magazine, top experts in the industry will
speak on the latest in furniture designs and styles, fabric trends,
popular paint colors and finishes and plant and floral pairings. Also
learn how the green movement is affecting homeowners’ choices.
Expert panelists include: Gina Wicker, Design and Creative Director,
Glen raven Custom Fabrics; Bill Markowitz, President, Veneman
Group; Don Eberly, President/CEO, Eberly & Collard Public
relations; and more. Sponsored by Garden Design magazine.
casualmarket.com
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