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THE TRUTH ABOUT WORDPRESS PERFORMANCE<br />
And when your site has too much going on, it’s time for a cost-benefit analysis<br />
as described in the previous section.<br />
If your site has “big numbers” there are a number of places you can look to<br />
reduce your page load bloat:<br />
••<br />
How many posts you are displaying?<br />
••<br />
How long is your page? (You do realize, right, that most people won’t<br />
scroll very far?)<br />
••<br />
How many large images are you loading for which compression could<br />
make a tangible difference?<br />
One very helpful tool in paring back a website is Google Analytics’ In-Page<br />
Analysis. This tool provides a small heat map visualization that will tell you<br />
where people click on your page. In most cases, if you have a home page<br />
that requires 10 scrolls of a mouse to get to the bottom, then Google In-Page<br />
Analytics will show that fewer than 2% of your visitors are willing to go more<br />
than one to two scrolls. Translation? Your readers aren’t reading it … so get rid<br />
of it and pare that home page down!<br />
Another cause of big numbers for a page is poorly built themes or plugins (e.g.<br />
social sharing plugins) that place scripts and images inefficiently on your site.<br />
Clean themes and the judicious use of plugins are key.<br />
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