75% of major advertisers utilize Marketing Mix Modeling to ... - MPA
75% of major advertisers utilize Marketing Mix Modeling to ... - MPA
75% of major advertisers utilize Marketing Mix Modeling to ... - MPA
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marketing mix modeling<br />
More precise inputs<br />
increase accuracy<br />
Three separate studies show<br />
that more precise media inputs<br />
yielded a better match with<br />
marketing mix modeling results,<br />
e.g., GRPs provided greater<br />
accuracy than did dollars.<br />
55<br />
magazine.org/factbook
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