Case Study: Real Simple at Walgreens
Case Study: Real Simple at Walgreens
Case Study: Real Simple at Walgreens
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Program Overview: Easy Everyday Solutions for<br />
Spring – Feb ’08 Execution<br />
• <strong>Real</strong> <strong>Simple</strong> and <strong>Walgreens</strong> partnered on a full<br />
blown promotion<br />
• Provided consumers special offers on several<br />
brands for spring<br />
• Drove consumers in store via multiple targeted<br />
vehicles and encouraged cross-c<strong>at</strong>egory shopping<br />
• Achieved growth in newsstand sales and<br />
leveraged incremental ad paging through 5 ad<br />
partners:<br />
– ALMAY, M&Ms, NEXXUS, OLAY and REVLON
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