eU-bYit

Recommendations

Info

Content How do you get to be the next Starbucks? 3 3 key elements of a customer journey 4 Marketing reinvented... 5 Data as a competitive advantage 6 Conclusion 15 p2
How do you get to be the next Starbucks? Suppose, I am walking the streets of a city I have never to been before and I suddenly find myself overwhelmed by a deep craving for a frothy cup of ‘latte macchiato’. So where’s the nearest Starbucks? Time to get the mobile out, pull up the app and find the nearest coffee bar. Making my way to the bar, there’s time to check my credit limit: have I got enough left to treat myself? (If not, no problem, as you can top up your credit in a matter of seconds!). As usual, there is a queue. I kill time by browsing a few Starbucks messages and checking out which bonuses are up for grabs by ordering the ‘pick of the week’. After I get my order - for which I waited long enough! - I pay using the app and I get my bonus. This coffee was definitely brewed with a lot of love for the art, so I decide to give the ‘barista’ a tip. Now that I am in a good mood, I send my best friend a coffee voucher. We will be enjoying a latte together when we catch up! image source: www.starbucks.com A perfect example of how a brand assists its consumers on their customer journey by creating the best possible ‘experience’ at any time of the day through mobile technology. Important, as the impact of engaging with the customer and the strength of that bond between brand and consumer is 12 times greater on retention and repeat purchases than it is on satisfaction! And as much as 18 times greater than word-of-mouth! Customer satisfaction is a baseline expectation, while a sustainable business is built on the bedrock of engagement. p3
Page 1: Winning through relevance From cont
Page 5 and 6: Marketing reinvented... Acting in r
Page 7 and 8: As a woman of the world, Allison is
Page 9 and 10: Curious and intrigued by the notifi
Page 11 and 12: But the dress keeps playing on her
Page 13 and 14: Next time Allison passes by the sho
Page 15: Conclusion If you are looking to gi

eU-bYit

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?