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The Role of Language• Language is central to this theory.• Language is seen as limiting:• Words can act as “terministic screens,”• “Terministic screens,” lead to “trained incapacities,” aninability to see the underlying reality accurately.• While words have this power, however, humansultimately can exercise choice.
The New Rhetoric• Burke’s work is grounded in Aristotelian rhetoric.• Aristotelian Rhetoric is about persuasion.• The New Rhetoric is about identification.• Things have “substance,” the general nature of the thing.• Persons have substances, the aspects that make themup.• When two persons share some commonality ofsubstance (Irish, Islamic, red-haired, rich, etc.) theyhave identification.• When people don’t share some commonality, this canlead to division.
Page 2 and 3: Dramatism• Based on the work of K
Page 4 and 5: Assumptions of Dramatism• Humans
Page 8 and 9: The New Rhetoric• Perfect identif
Page 10: Burke’s Cycle• This leads to Bu
Page 14 and 15: The Critique• There no question t
Page 16: The Critique• Heurism• Theory h

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