CLASSIC - Ozone Magazine

What are you working on in the studio rightnow?I’m working on a project with my partnersJ-Russ and Cash Chris. We’re working on amixtape called 3 Kingz. We’re gonna do whatwe do, promote the fuck out of it, and keepit movin’. J-Russ runs with us real hard. He’sa Blok Mova affiliate. He was on the secondverse of “Set It Off” with Nore and Swizz Beatz.Why do you feel like you’re the “Man of theCity?”If you pay attention to the song, it’s aboutthe whole city in general. It’s talking abouthow they wouldn’t let us in so we’re kickingthe doors down. I’ve been here so long and Irepresent nothing else but Orlando. As far as“Man of My City,” that’s a single that anybodycan use – whether you work a 9-to-5, whetheryou hustlin’ or going to school, if you feel likeyou’re the man of your city, then you’re theman of your city. It’s an anthem.Where does your production come from?Everything we do is produced by OZ N DaDeacon. They’re our in-house producers andthey got a lot of heat. They’re about to reallyimpact the industry ‘cause they’re landing a lotof records that nobody knows about yet. Butwe put them on the same level as The Runnersand Oddz N Endz and everybody else in the Othat’s doing things.Tell me about your company BlokMovazEntertainment.We’ve been a movement for about 4 yearsnow. Me as an artist, we’ve been doing thisstrong for ten years. I’ve always been knownfor my promotion game and pushing otherartists. As time went by and money was beingwasted, I decided to push myself and makethis movement happen. I put people in theright places to complete the puzzle. We justdropped a mixtape called BlokMova Radiohosted by DJ Slique, our official DJ, and PriyaB from Power 95.3. We got a lot of interviewswith big names and just let them speak howthey feel. We got a lot of good feedback on it.Do you still offer promotional services toother people, or concentrating on yourself?Right now I’m concentrating on myself butmy street team is big enough to take on anyjob. We’ve done a lot of stuff for Memorial DayWeekend and Spring Bling. Our street team iswell known. We do get busy and help otherpeople, but we’re not really taking on otheraccounts. We will eventually, but right now,we’re moving towards the goal of taking ourmovement to another level.How important is it for an artist to have a fullstreet team like you do?Without promotions you have nothing. Youmight have the hottest rapper you ever heardin your life, but if he’s not promoted right, youhave nothing. Compare that to these artiststhat have no talent whatsoever but they gottheir internet game so tight that everybodybelieves the dream they’re selling.What are some things you’ve learned overthe years as far as effective promoting andineffective marketing?The most beneficial thing is to be consistent.If you’re not consistent, that whole month youpromoted was for nothing ‘cause everybodywill forget about it. Your project will flop anddie out. One thing I’ve noticed that is a realwaste of time is trying to recoup money byselling your CDs. By the time I sell one CD, Icoulda hit 20 people with a free CD. Peoplegotta understand that before you makemoney you gotta take a loss. If you’re notready to take that loss, you’re gonna be in thesame position for the rest of your life.Besides the people you already mentioned,who are some artists in your city that you’veworked with?I’m trying to do something with KC. Me andTREAL got something coming up. Me and ClintDawg just did a record together. He’s beendoing his thing. Pretty much everybody else isin our camp. We’re trying to make a householdname until people get to know us.You voice some pretty strong opinions inyour music about radio playing the samemusic over and over.I understand how radio works but I feel likea lot of these radio stations are scared togo against the grain and step outside theirboundaries. But there’s a lot of people that will.Shout out to DJ Nasty, Greg G, Disco, DJ Nice,DJ Slique, Orlando Mixtape Kings, every DJ inOrlando has played my record more than 5times. We appreciate the love. But as far as radio,we’ve gotten adds in certain cities but notin Orlando yet. Sooner or later it will happen. Ifthey believe in something they gotta go for itinstead of always playing the politics game.What else have you been doing to get themusic out there?In last six months we’ve appeared on over 40mixtapes worldwide. I’ve done over 30 shows.I’ve done over 500 drops for DJs in the U.K.They picked up “Man of My City” and madetheir own Techno version. We kinda have a lilsingle deal overseas. It’s blowing up over there.We’re supposed to be doing a couple shows inAustralia. A lot of different things have comefrom promotion.30 // OZONE MAG