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14<br />
Department of Aviation Marketing<br />
Looking at the big picture<br />
“With the help of the ‘Qlikview’ analysis tool, we can<br />
combine all the different statistical research available to<br />
us, for example results from the passenger survey and<br />
bookings information from travel agents. The complexities<br />
of statistics become easy and transparent.”<br />
Quotation: Marco Niermann, Market Research Analyst at Hamburg Airport (photo right)<br />
Dominik Braun, studying and training for a business administration degree (photo left)
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