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Best Practices for Creating and Maintaining Policies and ... - GIPS

Best Practices for Creating and Maintaining Policies and ... - GIPS

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elieves that no appropriate benchmark exists, no benchmark will be presented <strong>and</strong> thereason will be disclosed in the compliant presentation.All applicable, required disclosures are included in each compliant presentation <strong>and</strong>reviewed annually <strong>for</strong> changes or updates.Procedures to consider:• Firms should establish procedures <strong>for</strong> updating compliant presentations on at least anannual basis, though the recommended frequency is quarterly.• Firms should establish procedures <strong>for</strong> reviewing <strong>and</strong> ensuring the accuracy of compliantpresentations <strong>and</strong> that all required in<strong>for</strong>mation is properly included. It is recommendedthat the firm maintain checklists or other relevant procedural documents <strong>for</strong> ensuring thecompleteness <strong>and</strong> accuracy of compliant presentations either as part of the firm’s policies<strong>and</strong> procedures or as separate documents.• Since the <strong>GIPS</strong> st<strong>and</strong>ards also require adherence to applicable laws <strong>and</strong> regulationsregarding the calculation <strong>and</strong> presentation of investment per<strong>for</strong>mance results, firmsshould have procedures in place to help ensure that all marketing material has beenreviewed <strong>for</strong> both regulatory requirements <strong>and</strong> compliance with the <strong>GIPS</strong> st<strong>and</strong>ardsbe<strong>for</strong>e it is approved <strong>for</strong> use.Helpful hints:• It may be helpful to include <strong>for</strong>mulas to explain the firm’s methodologies <strong>for</strong> internaldispersion <strong>and</strong> three year ex-post st<strong>and</strong>ard deviation.XII. Distributing Compliant PresentationsFirms claiming compliance with the <strong>GIPS</strong> st<strong>and</strong>ards must make every reasonable ef<strong>for</strong>t toprovide all prospective clients with a compliant presentation. The firm must not choose to whichprospective clients it presents a compliant presentation. Firms must also establish policies <strong>and</strong>procedures <strong>for</strong> determining when an interested party becomes a prospective client.Additionally, firms may choose to reference their claim of compliance with the <strong>GIPS</strong> st<strong>and</strong>ardsin advertising materials. If so, the firm must follow the <strong>GIPS</strong> Advertising Guidelines or include acompliant presentation in the advertisement. The <strong>GIPS</strong> Advertising Guidelines provide firmswith options <strong>for</strong> advertising per<strong>for</strong>mance when mentioning the firm’s claim of compliance. The<strong>GIPS</strong> Advertising Guidelines do not replace the <strong>GIPS</strong> st<strong>and</strong>ards, nor do they absolve firms frompresenting a compliant presentation as required by the <strong>GIPS</strong> st<strong>and</strong>ards. When following the <strong>GIPS</strong>Advertising Guidelines, the firm must meet specific reporting requirements, includingreferencing how a prospective client can obtain a compliant presentation <strong>and</strong>/or the firm’s list of<strong>Best</strong> <strong>Practices</strong> <strong>for</strong> <strong>Creating</strong> <strong>and</strong> <strong>Maintaining</strong> <strong>GIPS</strong> <strong>Policies</strong> & Procedures Page 20

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