Domestic Communication Pack 2012_old logo - Tourism Australia

How T-QUAL Accreditation operates (cont’d)A cooperative partnership helps T-QUAL Accreditation elevate and standardise quality in theAustralian tourism industry: The Tourism Quality Council of Australia (TQCA) is responsible for the overarching policy anddirection of T-QUAL Accreditation, and for granting T-QUAL Master Licences to quality assuranceschemes The Department of Resources, Energy and Tourism (RET) is responsible for policy, developmentand administration of T-QUAL Accreditation and for providing secretariat support to the TQCA. Tourism Australia (TA) is responsible for developing and implementing the T-QUAL Accreditationmarketing strategy.T-QUAL Accreditation is promoted in partnership with State and Territory Tourism Organisations(STOs) and quality assurance schemes.How to get on boardBusinesses cannot directly apply for T-QUAL Accreditation. Instead, they must join a T-QUAL endorsedquality assurance scheme which grants them T-QUAL Accreditation by default.When joining a T-QUAL endorsed quality assurance scheme, businesses are issued with a T-QUALAccreditation Sub-licence. Signing this allows businesses to display the T-QUAL Tick in their marketing(co-branded with the logo of their T-QUAL endorsed quality assurance scheme) and advertise theirquality assured tourism experience to consumers and industry buyers.View a list of T-QUAL endorsed quality assurance schemes.Promote your endorsed statusThe copy below can be used by endorsed businesses to update websites, brochures and marketingliterature to promote their endorsement, scheme and the T-QUAL Tick.The blue italicised text should be edited to personalise the copy.Copy for T-QUAL endorsed businessesBusiness name is endorsed by name of quality assurance scheme and Australia’s national symbolof tourism quality, the T-QUAL Tick.To achieve this endorsement, we have undergone rigorous assessment to ensure that you canexpect us to deliver reliable customer service, professionalism, accurate advertising andcompliance with health and safety standards.Rest assured that when choosing us, you will get the quality experience you deserve.Communication Pack: Tourism BusinessesMay 20134