Curbside Value Partnership SWALCO W Willis.pdf - Illinois Counties ...

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Agenda for Today• Brief Overview of SWALCO and CurbsideValue Partnership (CVP)• The Education Campaign– Why a campaign– The campaign plan, budget and timeline– The creative approach and examples• Final thoughts
SWALCO Overview• 41 municipal members and the County ofLake• Provides the following primary services– Owns and operates a Household Chemical WasteProcessing and Transfer Facility (30 events peryear)– Partners with over 30 e-scrap collection sites (ontarget to collect 3 millions pounds in 2012)– Provides consulting services to members onhauling contracts and local recycling programs
Page 1: Curbside Value PartnershipEducation
Page 5 and 6: Relationship with CVP/EducationCamp
Page 7 and 8: CVP Sponsors:A united coalition of
Page 9 and 10: Target audiences1. COUNTY-WIDE: “
Page 11 and 12: Long Term Goals of the Campaign•
Page 13 and 14: Developed with Lake County in mind
Page 15 and 16: Campaign Plan - Integrated Tactics,
Page 17 and 18: Campaign Budget
Page 19 and 20: Campaign TimelineActivity September
Page 21 and 22: RecycleFirstTrashLast.org
Page 23 and 24: Samples (cont.)As well as:• Radio
Page 25 and 26: Online Toolkit• Campaign resource
Page 27 and 28: Events: Step-by-Step Engagement Str
Page 29 and 30: Contact Information• Walter S. Wi

Curbside Value Partnership SWALCO W Willis.pdf - Illinois Counties ...

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