C h e l s e a Ar t :<strong>The</strong> <strong>New</strong> <strong>Thirty</strong>-<strong>Something</strong> <strong>Block</strong>PartyArticle and photos by Donna L.ClovisYoung artists, plus young collectors,plus newly established galleriesand the love of art equalthe cultural phenomenon sweepingthe Chelsea art district, asthirty-something art enthusiastsflock to galleries. Has the artworld spawned a new generationof young, hip, savvy art aficionadoswho are destined to becometomorrow’s well informed art collectors?<strong>The</strong> Chelsea art community is boasting ofthe new involvement with the thirty-somethingcrowd. Texting your friends aboutthe newest opening and exhibition is easy.With new artists and emerging galleriesexperimenting with various concepts andideas, the diversity of Chelsea has now cateredto this new audience and market givingnew energy and vitality to art spacesfor creativity.Melissa Sarti, a 32-year-old graduatestudent from Hunter College stands onthe corner of West 25th and 10th Ave. text8 ArtisSpectrummessaging a friend about an art exhibitionthis Thursday night. “Hey Carl, meet meat 6:30 at White Box,” she wrote. “<strong>The</strong>re’san awesome installation I want to see andsome friends I want you to meet.”<strong>The</strong> Chelsea corner where she standsseems to be a remote one with a taxi stand,a gas station and a crumbling warehousejust below an old, elevated railroad line.But she stands on the edge of the Chelseaart world, the largest museum-likespace of contemporary art in the world.<strong>The</strong> sidewalk crowd builds as she walkstoward the gallery spaces. She passes alarge glass gallery window and movescloser to get a better glimpse of the hugespace within an old brick factory. Melissapeers through the window. She sees them,clutching glasses of champagne and wine,as the crowd of young guests inside marvelat a new contemporary painting.From Manhattan to Queens, the youngtrendsetters are coming out in droves, andnot just for the wine. Last month at a receptionat Agora Gallery Mary Ellen Hendersonand Daniel Cavazos interviewedand photographed some of the hipsters thatfrequent the gallery. “I like to know what’sgoing on in the galleries in the neighborhood.It’s kind of like for business andpleasure” answers Christina Freeman, aphotographer, when asked why she madea point to come to the reception. “We’reartists by nature; some of us are fashiondesigners, so we have an interest in art.We can truly appreciate it”.Erin Walker and Bren frequent the gallerieson a regular basis, so what keeps themcoming back? “It’s a good chance for usto catch up with each other, and also lookfor inspiration”. However, <strong>The</strong> Chelseagalleries are not just for those looking toenhance their knowledge of up-and-comingdesign trends in the contemporary artworld. “I like to be able to come out on theweekends, and be able to go from galleryto gallery to gallery. Make an afternoon ofit and go to brunch. Get a group of friendstogether to do something more interestingand define my own taste in art”, offeredJennifer Grace, a publishing assistant fromWired Magazine.
<strong>New</strong> Gangs of GalleristsSheri Pasquarella, a young art consultantand private dealer, invested in a 27th Streetspace that once held the Tunnel nightclubuntil 2001. Several young art galleristsmoved their businesses from other partsof the city to a series of old loading docksalong the south side of the former Tunnelsite. Wanting to create an instant destinationlocation, Pasquarella led the exodusof emerging-artist dealers to a promisedland of barren street-level spaces betweenEleventh and Twelfth Avenues. OliverKamm Gallery, Foxy Production, DerekEller Gallery, ClementineGallery, John Connelly Presentsand Wallspace are nowlocated here. This has addedup to be just one of the mostconcerted efforts at expandingChelsea’s gallery scenesince the art world beganabandoning SoHo for theWest Side in the mid-1990s.others in their thirties have plunged intothe world of contemporary art. Duringrecent years, as world economies waned,prices in the closely watched top 2% ofthe contemporary-art market were up to72%, according to London-based Art MarketResearch. In contrast, prices of top-tierworks in the Old Masters and French Impressionistmarkets fell by 40% and 29%.Christopher Apgar, a young financialadviser, owns works ranging from Jean-Michel Basquiat, the graffiti artist whobecame an eighties phenomenon, to asilkscreen of Marilyn Monroe by Andy<strong>New</strong> Art NetworksSocial networks for thirtysomethingsin the arts is onthe upswing. <strong>The</strong> Young Associatesis one of the newsocial art groups started inChelsea by a museum space.<strong>The</strong> Chelsea Art Museumprogram looks to connectyoung people with <strong>New</strong>York’s emerging art community,creating an energeticpresence in the growth ofthe museum and a network of innovativethinkers within the arts. <strong>The</strong> group targetsrecent graduates and young professionalswho would like to learn more about art inan intimate atmosphere that can be providedby a smaller museum. <strong>The</strong>y interactwith museum curators, meet artists from<strong>New</strong> York and create a forum within theframework of the Chelsea Art Museumfor networking with other young people inthe field. <strong>The</strong>y organize special after partiesfollowing exhibition openings, curator-led art tours, gallery tours, talks withgallery owners, artist studio visits, invitationaltalks on trends in contemporary art,previews of auctions, and holiday parties.Innovative InvestorsGet out your auction paddles. A newgeneration of collectors, hedge-fundmanagers, technology entrepreneurs andWarhol. His current hunt is for artisticcreations by Gregory Crewdson, a photographerwhose work includes promotionalshots for the HBO series “Six Feet Under,”and Vic Muniz, known for making sculpturesof iconic figures out of chocolate andthen photographing the pieces.Most young and new collectors havelittle interest in the Old Masters that captivatedthe previous generation. Part of thereason for the aversion is the astronomicalprices they command. Contemporaryworks are less expensive and are morelikely to double in value in a short period.And today, a young collector doesn’tneed to spend millions of dollars on a vanGogh to earn the respect of peers. <strong>The</strong>yshow they are in touch with the contemporaryart world by buying up works of newcontemporary artists and appearing in thegallery social scene.And while new collectors may be approachingthe art market as if it were amarketing venture of capital investments,there is no guarantee that the payoff willbe as lofty. <strong>The</strong> art market can be volatile.<strong>The</strong> collecting quirks and interests of contemporaryart lovers drive the market. Ifa few collectors love ocean scenes, pricesrise while less favored desert paintings remainbargains. Fluctuations can differ dueto different collectors entering and leavingthe art market at various times. <strong>The</strong> resultis an artist may be “hot” for a few yearsand when prices plateau and rise again; anothercollecting generation seizes the artist’sworth. <strong>The</strong> art industry urges youngpeople to buy for personal enjoyment andnot just a quick profit.<strong>The</strong> lifestyle of today’s new collectorsis not about ball gowns and expensivejewelry. It is all about walking aroundyour home in sweat pants talking with afriend on the cell phone about the contemporaryart plastered on the walls that youlook at and appreciate. It is about computers,blackberry’s, ipods, and ibooks. Mostof all, it is about texting your friends forthe next social gathering at a Chelsea artgallery opening on Thursday evening.Donna Clovis is an artist and finalist forthe Pulitzer Prize in Feature Writing9 ArtisSpectrum