12345678910111213141516171819202122232425262728requested the contact information in the first place, Defendants’ offer tocompromise should have been more than sufficient to resolve any remainingdispute. Plaintiffs’ continued demand for additional documents and informationcan only be aimed at driving up costs and imposing unnecessary burden onDefendants.VI.Discovery Relating To Defendants’ Marketing, Promotional andAdvertising ActivitiesA. The Requests At IssueDOCUMENT REQUEST NO. 26Any and all Documents relating to, regarding, referring to, or reflecting anyeffort by You to promote, market, advertise, or sell the <strong>ReplayTV</strong> 4000 (includingbut not limited to any effort conducted through a trade show, promotional event, ormedia event, or via radio, television, Internet, cable, or other media), including butnot limited to all copies of advertising or Marketing materials and any draftsthereof.RESPONSE TO DOCUMENT REQUEST NO. 26Defendants object on the ground that the demand is overly broad,burdensome and not reasonably calculated to lead to the discovery of admissibleevidence. Defendants object to the extent Plaintiffs seek confidential documents.Defendants object to Plaintiffs’ demand for any drafts of any advertising ormarketing materials on the ground that such drafts are not relevant or necessary todetermination of any issue in dispute. Review and production of any drafts isburdensome, oppressive and not reasonably calculated to lead to the discovery ofadmissible evidence. Defendants object to the extent Plaintiffs seek documents92
12345678910111213141516171819202122232425262728protected by attorney-client privilege, work product doctrine or any other applicableprivilege.Subject to and without waiving the general or special objections, Defendant,respond as follows: Defendants will produce Defendants’ materials for promotion,marketing, advertising, and sale of the <strong>ReplayTV</strong> 4000. Defendants will notproduce confidential documents until a mutually agreeable protective order hasbeen entered.B. Plaintiffs’ Contentions Regarding the Requests At IssueIn this Request (No. 26), Plaintiffs seek all documents relating to themarketing and advertising of the <strong>ReplayTV</strong> 4000. Advertising, marketing, andpromotional claims are, of course, routinely discussed by courts in evaluatingclaims for contributory and vicarious infringement and in assessing the affirmativedefense of fair use. 71/And draft advertising and promotional materials -- whichmay contain truthful claims about the functionality of the <strong>ReplayTV</strong> 4000 thatDefendants ultimately elected to excise from the final versions -- are likely tocontribute substantially to Plaintiffs’ effort to find out the facts about Defendants’product and their knowledge of its uses. See In re F.T.C., 2001-1 Trade Cases P71/See Cable/Home Communication Corp. v. Network Prods., <strong>Inc</strong>., 902 F.2d829, 846-47 & n. 30 (CA11 1990) (referring to Defendants’ advertising andmarketing materials in sustaining contributory infringement claim); Sega Enters.Ltd. v. Sabella, No. C93-04260 CW, 1996 WL 780560, at *3, *8 (N.D. Cal. 1996)(looking to advertising document to establish both defendant’ s knowledge andsubstantial participation for purposes of contributory infringement claim); SegaEnters. Ltd. v. MAPHIA, 948 F. Supp. 923, 928-929, 933 (N.D. Cal. 1996)(describing documents about defendant’ s advertising campaign strategies andfinding from defendant’ s solicitation and marketing efforts sufficient proof ofdefendant’ s participation to support finding of contributory infringement); A & MRecords, <strong>Inc</strong>. v. Napster, <strong>Inc</strong>., No. C 99-05183 MHP, 2000 WL 573136, at *6(N.D. Cal. May 12, 2000) (analyzing Napster’ s marketing statements to determinewhether it can qualify for DMCA defense), aff’d in relevant part, 239 F.3d at 1025;A & M Records, <strong>Inc</strong>. v. Napster, <strong>Inc</strong>., No. C99-5183-MHP et al., 2000 WL1009483, at *2-3 (N.D. Cal. July 26, 2000) (finding Napster’ s promotional materialto be relevant to “ fair use” and “ commercially significant noninfringing uses”defenses), aff’d in relevant part, 239 F.3d at 1014-19.93