beyond pandemics - Avian and Pandemic Influenza Communication ...

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In addition, the realization that health systems would not be able to cope with allthe consequences of a pandemic led to concern that other vital functions and servicesmight also be paralyzed. With the United Nation’s leadership and close collaborationwith the International Federation of Red Cross and Red Crescent Societies, nongovernmentalorganizations (NGOs), and private sector firms, a multi-sector or“whole-of-society” approach to pandemic preparedness was adopted. Pandemicplanners looked at the overall architecture of society and engaged a variety ofstakeholders in the planning processes.Forging strong linkages between non-traditional partners from different sectors—agriculture, public health, animal health, military, and the humanitarian community—proved to be a successful approach. International, regional, and national organizationsare working to refine the tools and processes to strengthen pandemic preparedness,including the identification and prioritization of critical services that would be affectedby a severe pandemic; development of business continuity plans; development of multisectorpreparedness indicators; and the use of simulations and other planning exercisesto highlight gaps in pandemic preparedness.The risk of a future severe pandemic remains. Whole-of-society preparedness forpandemic diseases and for other types of disasters should continue to evolve andstrengthen. Just as disasters of biological origin will continue to occur, other disasterswith global reach and multi-sector consequences can be foreseen, from climate changeto food security crises. In an increasingly interconnected world, even disasters of alocal nature will need to be addressed through a multi-sector approach.Preparing for a New EraTowards a Safer World is an initiative dedicated to identifying practical approachesfor disaster preparedness—focusing on global experiences in preparing for a pandemicfrom the last five years. Drawing on lessons learned from preparations for recentpandemic threats, Towards a Safer World seeks to demonstrate how these lessonsmight be applied to different kinds of disasters. While every type of disaster hassome unique aspects, the basic processes of multi-sector preparedness are the same.4BEYOND PANDEMICS: A WHOLE-OF-SOCIETY APPROACH TO DISASTER PREPAREDNESS
This book captures the lessons learned from a variety of sectors: multi-sector planning,civil-military coordination, global health, communications, community, animal health,logistics, private sector, and travel and tourism—synthesizing key themes and lessonslearned. Based on literature reviews conducted by technical specialists, each chapteridentifies the most salient characteristics and lessons learned. Not surprisingly, manycross-cutting themes and lessons learned related to pandemic preparedness emerged,specifically:Networking across silos: Pandemic preparedness highlighted the value of establishingmulti-sector networks working across systems and silos to facilitate communication,collaboration and coordination. The best responses to emerging threats are froman inclusive approach that brings together the experiences and resources of theprivate sector, civil society, the media, and the military—as well as governments—in a concerted, collaborative effort. Preparedness requires coordination, integratedplanning, and the management of complex relationships across different sectors andbetween international, national, and local actors.It is essential to build trust amongst the diverse community of actors that is neededin a major crisis through having a dialogue before a disaster occurs. Relevant stakeholdershave to be brought together to agree on their roles in preparedness andresponse. Relationships formed through collaborative planning make responsemore efficient, as connections and working relationships have already beenestablished and tested.Engagement and commitment from political leaders is a critical prerequisite for effectivepreparedness. Pandemic preparedness forged linkages between many non-traditionalpartners. In many cases, ministers from different sectors had never before been in thesame room. Governments learned the added value of bringing non-traditional partnersto the table. Within the UN system, UN System Influenza Coordination constitutedan innovative example of a small, cost-effective, catalytic taskforce building links andstrengthening coordination of an informal network.Planning to maintain critical services: Pandemic planning highlighted the importanceof identifying the critical services that will be affected during a disaster, and theripple effect this has across all aspects of society if they are not protected. Operationaland business continuity planning are key. Fear of a pandemic stimulated an upsurge inbusiness continuity planning—a recognition of the importance of planning to deal withBEYOND PANDEMICS: A WHOLE-OF-SOCIETY APPROACH TO DISASTER PREPAREDNESS 5
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Page 12 and 13: expertise and a range of specialist
Page 16 and 17: the impact of a crisis on an organi
Page 18 and 19: 1The health chapter reviews global
Page 20 and 21: • This Towards a Safer World anal
Page 22 and 23: the regulations, global preparednes
Page 24 and 25: and provided guidance to national a
Page 26 and 27: The Pandemic influenza preparedness
Page 28 and 29: The cause for alarm within the glob
Page 30 and 31: A selection of key lessons from the
Page 32 and 33: Analyses and Key LessonsThe Europea
Page 34 and 35: ConclusionAlthough there have been
Page 36 and 37: 2Increasingly, global, regional, an
Page 38 and 39: • Simulations, table-top exercise
Page 40 and 41: Increasingly, global, regional, and
Page 42 and 43: Despite the increase in countries w
Page 44 and 45: disagreement concerning which minis
Page 46 and 47: Case study: Egypt’s Multi-Sector
Page 48 and 49: Moving Towards an All-Hazards Appro
Page 50 and 51: 3In 2007, the Association of Southe
Page 52 and 53: Planning Preparedness from a Region
Page 54 and 55: the actions to be undertaken by eac
Page 56 and 57: • Examine the regional communicat
Page 58 and 59: Case Study: Multi-Sector Planning i
Page 60 and 61: Ministry of Industry and Trade: The
Page 62 and 63: For the future, the multi-sector an
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4Civil-military coordination is wid
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Military’s Comparative Advantage
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More recently, the U.S. Agency for
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• Assisting partner nations in un
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The U.S. Africa Command’s experie
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quantitative indicators may still n
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ConclusionAcross regions, there is
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5Most experts agree that countries
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Humanitarian Agency Support for Pan
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Pandemic Preparedness at the Commun
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crucial at the community level, yet
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seasonal risk of outbreaks, with mo
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Reducing RiskAnimal and human influ
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Case Study: Collateral Benefits of
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The program includes an implementat
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6The intensification of livestock p
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Understanding the Linkages between
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Ideally, pandemic planning should b
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Crisis ManagementIn view of the glo
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In 2009, the U.S. Agency for Intern
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There is also recognition that effi
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y the West and Central Africa Veter
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diseases. A portion of the budget f
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in global agendas, especially as it
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7By 2004, multiple outbreaks of dif
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- Companies need to consider vulner
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“In 2011, DuPont’s pandemic pla
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The Crisis Planning LifecycleGlobal
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Case Study: GlaxoSmithKline (GSK)Gl
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Improving Linkages with Governments
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Internet-Based Information and Tool
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Identifying Other VulnerabilitiesBu
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8Comprehensive risk communication p
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Risk Communication as a Strategic T
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Working with Partnerships for Risk
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Bangladesh’s National Preparednes
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Comprehensive Communication Strateg
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home from work remained largely unc
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Case Study: Social Mobilization of
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government authorities and the pres
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9The supply chain and logistics sec
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Complexity and Strategic Importance
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elatively few examples of comprehen
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Most national pandemic plans do not
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availability through pre-arranged a
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Case Study: H1N1 Influenza Vaccine
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ConclusionsMany governments, NGOs,
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10Travel and tourism is a growing e
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A Critical Element of Global Econom
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The tourism sector has taken pandem
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The Tourism Emergency Response Netw
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The 2009 H1N1 Influenza pandemic ge
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ConclusionsThe global travel and to
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