The Magazine Media Handbook 2007 1 - Interactive Digital Media

More documents

Recommendations

Info

The magazine retailing mapPrint product sales % sharePress retailers: in-storesalesPress retailers: homedeliverySpecialist & emergingretailersPublishing direct homedeliveryVending8151NilMinimalThe bulk of magazines that are sold in theUK are distributed to major press retailersthrough press wholesalers.While digital distribution continues togrow, especially in the business mediasector, it remains a marginal source forconsumers to obtain magazine products.Digital PrintingPostal subscriptionsMinimal13Table and Chart Source: Wessenden Marketing, 2007.TOTAL100UK magazine sales: from publishing to purchasePublisher ProductSupply ChainConsumer TouchpointsPrint ProductElectronic ProductPress WholesalersSpecialist DistributorsPublishers DirectPublishers DirectPublishers DirectPress Retailers(54.000)Specialist & Emerging Retailers(35.000)Home DeliveryVendingDigital PrintingPostal SubscriptionWebsitesDigital EditionsNON -RETAIL RETAILThe Magazine MediaHandbook 200732
The Magazine MediaHandbook 200733
Page 1 and 2: The Magazine MediaHandbook 20071
Page 3: IntroductionThe evolution of magazi
Page 6 and 7: Growth and developmentShare of the
Page 8 and 9: A dynamic mediumNumber of titles -
Page 10 and 11: Consumer magazine explosionWith the
Page 12 and 13: The business mediaexpansionThe UK
Page 14 and 15: Customer magazinesA Dynamic marketi
Page 16: Generating salesPercentage sales in
Page 19 and 20: Consumer magazine sectorsNumber of
Page 21 and 22: Top 100 actively purchasedconsumer
Page 23 and 24: Top 100 actively purchasedconsumer
Page 25: Top 25 circulatingconsumer magazine
Page 28 and 29: SubscriptionsPurchasing of consumer
Page 30 and 31: Subscriptions increase salesAround
Page 34 and 35: Readership of consumermagazines75%
Page 36 and 37: Readership profilesThe National Rea
Page 38 and 39: Readership accumulation dataAverage
Page 40 and 41: Quality of readingTime spent readin
Page 42 and 43: At work but not at workDespite bein
Page 44 and 45: AdvertisingIn an age of growing ad-
Page 46 and 47: AdvertisingBusiness & Professional
Page 48 and 49: Major advertisers increasingoverall
Page 50 and 51: Top 100 consumer magazines bydispla
Page 52 and 53: Top 100 B+P magazines bydisplay adv
Page 54 and 55: Top 100 B+P magazines bydisplay adv
Page 56 and 57: Major B+P magazine advertisersin se
Page 58 and 59: TargetingMagazine advertising is un
Page 60 and 61: RelevanceThe time spent reading our
Page 62 and 63: ScaleThe combination of magazines
Page 64 and 65: IntegrationThere is an almost unlim
Page 66 and 67: ROI200Brand familiarity180Index of
Page 68 and 69: Sales uncoveredThe PPA’s 2005 “
Page 70 and 71: Creative impactPrinted magazines of
Page 72 and 73: The Magazine MediaHandbook 200772
Page 74 and 75: Print driving onlineMedium most lik
Page 76 and 77: Business media websitesIn terms of
Page 78 and 79: Consumer websitesAn increasing numb
Page 80 and 81: The future of magazinesAs the UK ma
Page 82 and 83:
The Magazine MediaHandbook 200782
Page 84 and 85:
International publishingDomestic vs
Page 86 and 87:
Number of titles by countryCountryA
Page 88 and 89:
Total ad-spend by country(US$ milli
Page 90 and 91:
Worldwide readershipLike the UK mar
Page 92:
Further readingThe Passion and Powe
show all

The Magazine Media Handbook 2007 1 - Interactive Digital Media

Create successful ePaper yourself

Delete template?

Save as template?