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Download - Interdisciplinary Journal of Contemporary Research

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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESSSEPTEMBER 2009VOL 1, NO 5E-FFigure 5: Banking Marketing Location in Pondok and Pasar Raya, PadangOn the contrary Minangkabau chosen place <strong>of</strong> effort separated from its residence, see Figure b.This matter is caused by they chosen to be gathered at one place which provided by localgovernment. Usually in the form <strong>of</strong> fairish place 'kios-kios' 3 x 3 meter. Therefore such palcesnot possible for them to be made as residence at the same time.Therefore, for Chinese customers apply the adjustment principal and ancestor to moderncondition in Padang. In trading, they still use principles as follow:1. More and more planning will give the more opportunity to win. Lack <strong>of</strong> planning will lessenopportunity to win. What is going on if there no planning is at all. Chinese always thinkeffectively. They can see to the fore and try to estimate various consequence which possiblehappened. They are habit ‘making a map <strong>of</strong> battlefield’ as does a military general, see mapgenerally fight and consider various factor. Then, they go forward inch by inch to‘battlefield’ specific.2. Recognize your enemy, recognize yourself, your victory even also will not be threatened(without information, planning become without effect). Recognize its field, recognize itsweather, complete <strong>of</strong> your victory. Cina information combination people with planning. Aplanning can produce fruitful result when having correct information <strong>of</strong> time, relevant, andaccurate.3. Speed represent essence a war. Marketing energy <strong>of</strong> peripatetic Chinese as soon as possible(time <strong>of</strong> vital importance). Chinese collect and analyses immeasurablely <strong>of</strong> informationsystematically. They also should be able to project company vision or its production line.Then, they have to specify marketing strategy and target.COPY RIGHT © 2009 Institute <strong>of</strong> <strong>Interdisciplinary</strong> Business <strong>Research</strong> 52

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