Report - DKSH Vietnam

Food & catering services2005 was a very good year for our food & catering servicesbusiness, which provides luxury hotels, restaurants, clubs,airline caterers and bakery chains with premium grade,semi-finished pastry products, imported coffee and teabrands and the machines to go with them.In Macao and China, opportunities for growth are staggeringand we fully intend to take advantage of them. Wealso want to grow even stronger in Hong Kong and buildour business in Malaysia one step at a time.Levi’sUnder our licensing agreement with Levi Strauss of theUS, DKSH Thailand’s Fashion Apparel business manufacturesand markets a full range of men’s and women’stops and bottoms of the Levi’s brand, as well as similarlybranded accessories. Backed by its marketing, merchandisingand sales departments, the business operates sewingand laundry operations, a distribution center, handleslogistics and R&D, and services all Levi’s retailers.To maintain the momentum generated in years past,in 2005 we launched appealing new men’s and women’sproducts, with the most successful among them in premiumfashions. Our new Women’s Fit range was particularlysuccessful. But because new products alone cannotattract enough additional customers, we ran advertisingand marketing campaigns to spotlight the recent arrivals.Realizing the need for appealing stores, conducive tofull shopping enjoyment, we made major investments inupgrading our existing stores and in new retail outlets,three of them last year alone. This brings the number ofDKSH-managed Levi’s stores to 19. We also control 101 departmentstore counters across Thailand. We are launchingseveral exciting new lines this year, particularly inyoung people’s apparel. High-profile marketing and salescampaigns are sure to stir up extra excitement.2006 is the Year of the Dog. If the pooch continues tohappily wag his tail, local economies will grow, tourismwill flourish and consumer confidence will stay high. Inshort, auguries are good for another record year for Levi’sin Thailand.Annual Review 2005 23