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Minutes - City of Lakeville

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Economic Development Commission Meeting <strong>Minutes</strong>, September 25, 2012 Page 2features sometimes employed by similar signs. Distractions are not good for the<strong>City</strong> or the business community. He complimented staff’s comprehensive approachtaken in the preparation <strong>of</strong> the draft zoning ordinance to restrict these types <strong>of</strong>distractions.Comm. Starfield inquired about the reasoning behind the 15-minute rate <strong>of</strong> changeprovision <strong>of</strong> the proposed zoning ordinance.Mr. Morey explained that a comparison was made with other cities that have donestudies related to driver distraction. He also noted that in a commercial corridor,there is a cumulative effect if multiple electronic signs are located within closeproximity to each other as a driver passes through the area.Comm. Longie asked when Burnsville switched to a 30-second rate <strong>of</strong> changerequirement.Mr. Olson responded that the change was made recently after a multi-year trial atlonger rates <strong>of</strong> change, and this past year which was a trial period at the 30-secondrate <strong>of</strong> change.Comm. Tushie added that 30 seconds does not seem to be too short a duration tobe a driver distraction.Comm. Vlasak added that allowing electronic images on the signs could be anaesthetic concern for <strong>Lakeville</strong>. He asked if a shopping center could sell advertisingon these types <strong>of</strong> signs if they chose to build one on their property as allowed underthe sign ordinance.Mr. Morey responded that the <strong>City</strong> cannot regulate content, only height, size andperformance standards.Comm. Tushie summarized by stating that the proposed ordinance is a good base,but would recommend the Planning Commission consider a rate <strong>of</strong> change <strong>of</strong> 30seconds that can be reviewed annually.The EDC agreed and noted that the Planning Commission should also include aprovision to consider that the road elevation be used as the base <strong>of</strong> measurementfor sign height.Mr. Morey added that the EDC’s recommendation would be brought to the October4 th Planning Commission work session with a public hearing possibly in Novemberprior to <strong>City</strong> Council adoption in December.

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