1. trends for spring/summer 2013 - maison-objet-press.com

2pm-3pm Succeeding in e-commerce: common perceptions and key successfactors.Whether or not they already have retail outlets, the success of brands starting out ine-commerce depends on overcoming several strategic, commercial and technicalchallenges. How can you make the most of multi-channel retail?How can you guarantee the desired quality and volume of traffic?What are the key factors which allow an e-commerce site to be visible and profitable?Presentation: Linh LêFood & ArchitectureMonday, 21 January11.30am-12.30pm Chefs and architects, builders of passion Part 1Culinary art is a story of taste, whether placing food on a plate or designing the space inwhich it is served. Restaurants can also be compared to theatres, where the backstage andset contribute to the audience's enjoyment. Attentive to the last detail, chefs often workvery closely with the designer(s) of their working environment in order to imprint it withtheir gastronomic mark.How is this partner selected, whether architect, interior architect, designer or landscapedesigner? Why? How is the brief prepared? What value-added does the designer contribute?Two round tables will attempt to identify the problems inherent in this type of collaboration,one relating to restaurants in the chef’s own name, the second to restaurants entrusted tochefs by an institution (national opera houses, major office skyscrapers, etc.).Presentation: Lionel Blaisse, journalist2.30pm-3.30pm Chefs and architects, builders of passion Part 2Presentation: Lionel Blaisse, journalistNon contractual document – Subject to modification.www.maison-objet-press.com 23/70