Customer Journey Mapping - AC4D Design Library - Austin Center ...
Customer Journey Mapping - AC4D Design Library - Austin Center ...
Customer Journey Mapping - AC4D Design Library - Austin Center ...
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<strong>Customer</strong> <strong>Journey</strong> MapA synthesis tool that organizes ideas andsuggests opportunities based on a holisticunderstanding of the customer experience.A CUSTOMER JOURNEY MAP/1. Is user-centered2. Different from how clients view the world3. Versatile and can synthesize behavioralinsights, needs, changes over time, ideas4. Looks at facets of the holistic experience(stages, transitions, components, variations)5. Can be used to describe the current experience.It typically occurs early in synthesis.6. Can be used to describe the potentialexperience, suggesting opportunities andconceptual ideas. This typically occurs later insynthesis.
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