roofing expo 2013 - Western States Roofing Contractors Association

SEMINARS & EVENTSWESTERN ROOFING EXPO 2013MONDAY, JUNE 10th 2013 (CON’T)Seminar:Speaker:Time:Asphalt Shingles - New Aspects You Need To KnowWSRCA Technical Advisor Jim Carlson, BET-R9:15am - 10:30amEvent:Time:Learn How to Become an Educated GamblerSpouse Program (Includes lunch)11:00am - 1:30pmIn recent years, various new industry standards have been published thatgreatly affect the asphalt shingle roofing industry. WSRCA’s TechnicalAdvisor, Jim Carlson, will review the most essential changes that everyasphalt shingle roofing contractor, specifier, roof designer, and roofershould be aware of, including:· Recently revised ASTM standards regarding asphalt shingles, includinga fairly new Test Method for asphalt shingles, as well as a new ASTMMaterial Standard that establishes new classifications for asphaltshingles based on several criteria, including wind-uplift resistance, withmile-per-hour wind speed ratings;· New International Building Code requirements, and;· A brief bit of unbiased information regarding what seems to bethe often-evolving warranties offered by major asphalt shinglemanufacturers.Seminar:Speaker:Time:Seminar:Speaker:Time:Improve Your Business...Important MarketingPrinciplesRod Menzel, Great Way Roofing10:45am - 12noonMarketing is constantly evolving and there are more channels to distributeyour message today than ever before. As this new wave of channels hasflooded the market place both the consumer (and the small businessowner)have become overwhelmed and are dealing by resisting. Increasethe volume of marketing and all you end up with is a jaded consumerincreasing their resistance. By taking a courtship approach to marketingyou will get noticed and create a favorable view of your business. We willdiscuss effective marketing principles that assist the consumer rather thanassault them.Fleece-backed Membranes and Two Part UrethaneFoam Adhesives (Installation OpportunitiesContractors Can Really Benefit From!)Dre Didriksen, FleeceBACK Technical Sales,Carlisle SynTec Systems10:45am - 12noonThe presentation will cover the newest installation opportunitiescontractors should be aware of for installing fleece-backed single-plyroofing membranes. It will cover:- knowing the Two Part urethane adhesives available- how they work with Fleece-backed membranes- the install benefits and system concerns contractors should be aware of- equipment needed- marketing opportunities- case studiesWelcome to “the biggest little city in the world” – RENO and your specialprivate gaming program. Topics covered include game rules, how to play,how to win, winning strategy, betting systems, gambling tips, glossary(terminology), on: Blackjack, Roulette, Poker classic and variants, Slots andVideopoker, and other new games.While the majority of people who go to a casino know how to play casinogames, there are those that happen to visit a casino but have never seen aroulette wheel in action or a blackjack player busting. The lessons are not justfor beginners. Regular gamblers may want to learn a game they have nevertried before or are not sure of or just want to improve their existing gamingskill. The gaming lessons will also teach helpful things a beginner probablywould not know initially. They show you where you should place your cards,chips and bets, and which are forbidden areas on and around the tables. Wewill set you with “funny money” and the lady with the most $$ at the end ofthe session will receive a wonderful prize. This program spells nothing but‘FUN, FUN, FUN’!!Event:Speaker:Sponsor:Time:Legislative LunchCraig BrightupDerbigum12noon - 1:30pmOur favorite Washington insider, Craig Brightup,The Brightup Group LLC,will be at the top of his game. You will NOT want to miss his views andinside information at this most important time. Immediately following thelunch will be the Nominating Report, Retiring Directors Ceremony and thepresentation of the Davis Memorial Foundation Scholarships andR.J. McKennon Award Winner.Event:Time:Western Roofing Expo 2013 Tradeshow1:30pm - 6:30pmJoin the fun on Day 1 with President Bill Baley and his wife Kim, as they openthe 39th Annual tradeshow floor on behalf of the Western States RCA. Food,Fun and lots more are planned for today. The show will showcase the latestequipment and materials used in the roofing, roof desk, urethane foam,waterproofing and allied industries.Special Roofing Products Silent Auction: 1:30pm-4:00pmFeaturing roofing products from our exhibitors.June 9-12 • Peppermill Resort & Casino • Reno WSRCA.com • 800-725-0333 9