2012 Trade Show Schedule - Export.gov

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American Film Market®
October 31–November 7, 2012 • Santa Monica, CA • americanfilmmarket.com
The annual American Film Market® (AFM), organized by the Independent Film & Television Alliance, is the
largest gathering of film industry professionals in the Western Hemisphere. The AFM will have over 400
exhibitors and 4,000+ buyers and industry attendees, with almost 60 percent from outside the United
States. The AFM is a global marketplace for films from big budget blockbusters to art films to genre films.
Over 400 films are screened in more than 30 languages and over 2,000 projects are showcased in various
stages of development and production. In addition, the AFM partners with several industry associations
that program conferences during the event. The AFM is not your typical trade show. Instead of exhibiting
in booths inside a large convention center, exhibitors use hotels rooms that are converted into offices.
Each room in the Loews Santa Monica Beach Hotel and nearly 50 rooms in the adjacent Le Merigot Hotel
become exhibit space—totaling over 170,000 net square feet of exhibition space.
Seminars: The AFM produces five half-day conferences, each with a different focus, including a Finance
Conference, a Production Conference, and a Marketing Conference. The conference schedule can be
found on the AFM website. In addition, a series of Industry Conversations offer interactive and informative
discussions led by Hollywood thought leaders, including producers, technical gurus, and financial experts.
Exhibitors: 340 (2010)
Industries: Export of motion pictures for release in all media (theatres, DVD, video-on-demand, cable
& satellite television, and broadcast television); advertising agencies, talent agents, artist managers,
attorneys, bankers, directors, film festivals, film commissions, filmmakers, financiers, production & post
production facilities, producers, public relations agencies, studio facilities, trade associations and writers.
Target Buyers: Professional attendees at the AFM, excluding exhibitors, fall into two categories: prequalified
buyers and industry attendees. Pre-qualified buyers are companies that are actively engaged in
importing motion pictures, including motion picture distributors, video distributors, pay cable, basic cable,
free television broadcasters, and internet companies in their respective countries. Industry attendees are
those who tend to facilitate the import-export process including bankers, lawyers, producers, etc.
Benefits for IPB Attendees
• Pre-qualified buyers receive an 80 percent discount ($100 vs. the standard fee of $495); industry
attendees receive a 50 percent discount ($495 vs. $990 for the Executive Pass Plus). In both cases,
credentials must be purchased by October 14, 2012.
• Access to the Buyers Lounge, which includes complimentary morning coffee, free Wi-Fi, computer
workstations with printers, and an on-site Concierge. Access to the Filmmakers Lounge, the AFM’s hotspot
for producers, is also permitted.
• Access to more than 700 screenings.
• VIP Discount Card for savings at more than 100 local restaurants and retailers.
• Invitation to a “first-timer” orientation with the AFM’s Managing Director.
• Special discount on hotels with reservations made by AFM staff.
• Technical field trips (please inquire).
Contact: Micaela Brown, Micaela.Brown@trade.gov, (202) 482-0578
Tourism Website: discoveramerica.com/uk/california/los-angeles-index.html or santamonica.com
International Buyer Program