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CedriC Ceballos - Arizona Luxury Homes

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Tip-Off<br />

by eriC Carlyle<br />

It amazes me how<br />

much the media<br />

business is like<br />

basketball. Both are<br />

comprised of a team<br />

of skilled members,<br />

both are competitive<br />

and both of them<br />

entertain. But what<br />

makes basketball so<br />

different is the ability<br />

Eric Carlyle, Publisher<br />

and drive of many<br />

former players to give back to the communities<br />

where they live and/or have played.<br />

In this issue you will catch up with Cedric<br />

<strong>Ceballos</strong>. Cedric’s non-profit, Hoop2Heal, is<br />

an amazing charity. I recently had the opportunity<br />

to attend a Hoop2Heal event and was not only<br />

impressed by Cedric’s hard work but also by the<br />

support of his fellow athletes who turned out to<br />

support Hoop2Heal. You can read more about<br />

Cedric on page 10.<br />

But <strong>Ceballos</strong> isn’t alone in his desire to give<br />

back to others; he has great company in his<br />

philanthropic efforts. We have spotlighted a few<br />

other players who give back, including Chris<br />

Dudley and Dikembe Mutombo, on page 24.<br />

Giving back can be more than establishing<br />

a charity, though. In this month’s Center Court<br />

you can read about Kareem abdul-Jabbar’s new<br />

children’s book, What Color is My World? What<br />

about golf tournaments, bowling fundraisers,<br />

and youth mentoring? The legends give back<br />

in countless ways—too many for us to cover<br />

them all. So while the media business is a lot like<br />

basketball in a number of ways, the athletes give<br />

back so much to the community in the spirit of<br />

friendly competition that they have the media<br />

beat (in a good way).<br />

fROM REBOUND MAGAZINE<br />

Big Guys,<br />

Big Hearts<br />

by MaTTheW Fish<br />

The phoenix NBRpa<br />

Chapter recently held its<br />

8th annual Kids Fight<br />

Cancer Golf Classic,<br />

an event that’s always<br />

near and dear to our<br />

members’ hearts. as we<br />

were wrapping it up, it<br />

caused me to reflect on<br />

my experiences over my<br />

last seven years as an<br />

NBRpa member. as I’ve<br />

become more and more<br />

Matthew Fish, Editor<br />

involved with NBRpa at<br />

the national level, one of the things that has continued<br />

to impress me is the overall willingness of our members<br />

to get involved in community outreach efforts, especially<br />

those projects and events relating to children.<br />

We’re all big guys—that’s just one of the reasons we<br />

got to play basketball in the pro ranks. and when we<br />

retired, we could all have rested on our laurels as retired<br />

NBa, aBa or Harlem Globetrotters and never become<br />

active in our communities across the U.S. But based on<br />

my observations, I think our guys also display very big<br />

hearts in their willingness to give back to the people and<br />

communities who have so eagerly supported all of us<br />

over our playing careers.<br />

None of us have to do that—there’s no requirement<br />

for NBRpa membership that says we have to be good<br />

community citizens, there’s no demerit system if we<br />

don’t participate. No, this is an inner drive, a desire to<br />

leave a legacy for our families, friends, teammates and<br />

fans that goes beyond our individual and team records<br />

for points, rebounds and dunks. It’s a common desire to<br />

be positive role models, using our sports notoriety and<br />

fame to leave a positive legacy for the latest generation<br />

of kids who look up to us. It makes me proud to say I’m<br />

an NBRpa member!<br />

5

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