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What Is Big Data? 13Opportunity CostStarts HereDataIngest01011001100011101001001001001010100101010011100101001111001000100100010010001000100101000111100100001010110001001010010010110010010100110010010100100101010001001001100100101001001010100010010110001001010010010110010010100110010010100100101010001001001100100101001001010100010010NowcastBootstrapEnrichAdaptiveAnalyticsModelForecast0110010010100100101010001001001100100101001001010100010010110001001010010010110010010100110010010100100101010001001001100100101001001010100010010011001001010010010101000100100110010010100100101010001001001100100101001001010100010010110001001010010010110010010101010010010010010110110010010100100101010001001010100101 0101001100100101001001010100010010101010010010010100110010010100100101010001001010101 0100101011000100101001001011001001010101001001011Figure 1-1 A real-time analytics-processing (RTAP) ecosystemvendors’ Big Data talk ends. The truth is that many vendors can’t help youbuild the analytics; they can only help you to execute it. This is a keydifferentiator that you’ll find in the IBM Big Data platform. Imagine beingable to seamlessly move the analytic artifacts that you harvest at rest andapply that insight to the data as it happens in motion (the T box by thelightning bolt on the left). This changes the game. It makes the analyticmodel adaptive, a living and breathing entity that gets smarter day by dayand applies learned intelligence to the data as it hits your organization’sdoorstep. This model is cyclical, and we often refer to this as adaptiveanalytics because of the real-time and closed-loop mechanism of thisarchitecture.The ability to have seamless analytics for both at-rest and in-motion datamoves you from the forecast model that’s so tightly aligned with traditionalwarehousing (on the right) and energizes the business with a nowcast model.The whole point is getting the insight you learn at rest to the frontier of thebusiness so it can be optimized and understood as it happens. Ironically, themore times the enterprise goes through this adaptive analytics cycle,