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What's Up Bracebridge Gravenhurst June 2010 - Whatsupmuskoka ...

What's Up Bracebridge Gravenhurst June 2010 - Whatsupmuskoka ...

What's Up Bracebridge Gravenhurst June 2010 - Whatsupmuskoka ...

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Advertising FeatureGord Smith, Jamie Vanderveer and Greg Smith, founders of Rocky Island Tire Company Inc. strike a pose matching the one in a photograph taken 20years ago when the business opened. While tires and technology have changed over the years, their focus on customer service has not.Photograph: Sandy LockhartRocky Island Tire celebrates 20 yearsBy Sandy LockhartAfter 20 years in business, the RockyIsland Tire Company knows a thing ortwo about tires, but its services goabove and beyond what its nameimplies.“We’re a tire dealer that does manyother things,” explains Gord Smithwho partnered with his son Greg andfamily friend Jamie Vanderveer to startthe Rocky Island Tire Company Inc.,in 1990.The shop specializes in many brandsof tires and has the designation ofbeing an Alliance Tire Professional,which means Rocky Island is part of aCanadian network of certified, independentdealers who offer a completeline of Michelin, BFGoodrich andUniroyal products. Because they featurethe latest in installation and balancingtechnology, Rocky Island isamong the most advanced tire outfittersin Canada.That’s just one side of the business.Rocky Island also has several mechanicalbays specializing in alignments,brakes, exhaust and just to make sureall the bases are covered, it also sells avariety of trailers, parts and traileraccessories, plus customized accessorypieces for cars and trucks, such as fenderflares and custom rims.The <strong>Bracebridge</strong> business is celebratingits 20th anniversary in <strong>June</strong> <strong>2010</strong>.The three partners started the businessand over the subsequent years Jamieand Greg have acquired Gord’s sharesand purchased the building. Gord continuesworking at the business but is nolonger a partner.“I’m not ready to retire yet,” saysGord who has been in the industry forContinues on Page 23Photograph: Courtesy of Rocky Island Tirewww.whatsupmuskoka.com <strong>June</strong> <strong>2010</strong> 17

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