Struan 1961 - Adm.monash.edu

But the advertisers go even further than this andquite openly cheat the consumer by planned obsolescenceuntil, like Willy Loman in "Death of aSalesman" he is always in "a race with the junkyard."This method of exploiting the unfortunate customeris usually coupled with another, equally vicious andvery close to our own existence - the hire-purchasesystem. So that as soon as a commodity is paidfor it is obsolete: in function (a new model isavailable), quality (it is worn out), or desirability(it is out of fashion). But apart from the moraldegradation and economic inconvenience which thisis imposing on the individual, there are more farreachingresults to be considered.Many of America's primary resources are beginningto vanish so that in the future many seriousproblems of supply could arise.Under the impact of brainwashing by singingcommercials and mass media promotion campaigns,even the American character is changing. Americais starting to look fatuous in the eyes of the world.And is this situation confined only to America?Our way of life is comparable with the Americanand already many of the less desirable aspects of anabundant society have become part of our existence.In this society where a man's status is determinednot be his worth as a person but by his home, hisclothes and his car, there are people who realisethat harm is being done to the country; but as theyare so financially involved in the situation they willdo nothing to correct it, for fear of hurting theirown pockets. And so the problem remains.Vance Packard makes several suggestions as towhat might be done to alleviate the situation butall of them return ultimately to the only permanentsolution - a revolutionary change in the way oflife so that all cultural, spiritual, moral and socialvalues do not revolve around money and thematerialistic values it involves.-M. SLOAN.monetary potential, in this case, sex . We havetaken another basic function, therefore, which webelieve will prove as interesting and fascinatingand which will amass the literary, intellectual,emotional and naturally the financial merits of thegreat "Tight White Collar."One chapter of the sequel is included here in allits dramatic entirety and with its frank, excitingand brilliant outlook on life.A few years ago, an obscure American person shotto the top of the best-seller list with her book,"Peyton Place." Realising that she was on a prettygood wicket, and perhaps deluded into thinkingthat she was a writer of some quality, this wellmeaninglady followed up her success with "Returnto Peyton Place." Of course this book met withthe same sort of welcome by the general public,so the authoress, Grace Metalious, feeling that herwriting power was far from exhausted, poundedout exuberantly a book called "The Tight WhiteCollar."In a recent count, this book contained approximatelyseven relatively straight forward sexualscenes, three rape scenes and two homosexualscenes. This is relatively bright reading when youtake into consideration the fact that the book hasonly seventeen chapters. It is then perhaps reasonableto presume that the undoubted success of thisbook is due to the very detailed treatment of thesexual lives of the characters; and that it is thisslant on one aspect of life that gives the bookits added sustenance and appeal.We believe that there is nothing wrong with theexploitation of the many by the few upon a subjectof which the many obviously do not realise thePage Twenty-fourCH. V.Amanda McKenzie was a lithe forty-year-old intellectual,married to George McKenzie, a sloppy fortyyear-oldbum. Amanda knew George was a bum.Amanda knew she deserved something better.Amanda knew lithe forty-year-old Adam Mykos .Amanda wanted lithe forty-year-old Adam Mykos.She knew deep in the fibre of her being that therewas only one way to get lithe forty-year-old AdamMykos.. . . . He sighed sensually and looked steadilyat the flaming crepe suzettes. He caressed theexotic flame and languidly stabbed the olive in hisdry Martini. He studied with half closed eyes theoysters before him - virginal and tender - herlips parted involuntarily as he brutally squeezed thelemon but the oysters, despoiled as they were,lay beautiful in their svelte shells.STRUAN