February 09, 2011Issue 429Music & CopyrightFig. 3: Sweden, recorded-<strong>music</strong> market shares, 2010Nordisk 2.7%Sound Pollution1.6% Playground 0.7%Cosmos Music 5.7%EMI 13.8%UMG 31.0%WMG 18.4%SME 26.1%Note: Playground's share included in Cosmos' figures from July 1Source: GLFwww.informatm.com © 2010 Informa UK Ltd. All rights reserved. 12
February 09, 2011Issue 429Music & CopyrightBundled subscriptions explode inFinland; WMG increases market shareStatistics •<strong>The</strong> trade value <strong>of</strong> recorded-<strong>music</strong> sales fell 6.4% in Finland last year, to €43 million (US$57.1million), from €45.9 million in 2009, according to the local IFPI association (see fig. 1). Physicalsales, which accounted for almost 82% <strong>of</strong> the total trade value, were down 15.8%, to €32.2 million.In unit terms, physical sales performed better and actually recorded growth. CD shipments wereup 2.1%, to 5 million. Digital sales had a mixed year. Internet downloads <strong>of</strong> singles and full albumsfell for the first time, and the decline in mobile download formats resulted in a 36.5% decrease inmobile trade revenues. However, the real success story came in the form <strong>of</strong> bundledsubscriptions, with trade revenues rising 1,402%, to €2.9 million. Bundled subscriptions accountedfor almost 7% <strong>of</strong> total recorded-<strong>music</strong> trade revenues last year and 37.5% <strong>of</strong> digital trade revenues.Advertising-supported income was also up sharply, 181%, to €2.2 million.Fig. 1: Finland, recorded-<strong>music</strong> trade value, 2009 and 2010Physical2009 2010 Change(€) (€) (US$) (%)Audio 38,205,470 32,736,069 43,469,899 -14.3Video 3,480,497 2,442,116 3,242,861 -29.8Total physical 41,766,554 35,178,185 46,712,760 -15.8DigitalInternetSingle track 1,146,099 1,110,039 1,474,010 -3.1Album 1,221,361 1,207,139 1,602,948 -1.2Music video 19,769 1,746 2,318 -91.2Other downloads 18,791 2,426 3,221 -87.1Streams 10,903 8,261 10,970 -24.2Total Internet 2,416,923 2,329,611 3,093,467 -3.6MobileMaster ring tone 319,983 218,187 289,728 -31.8Single track 59,839 25,601 33,995 -57.2Ring-back tone 424 11 15 -97.4Music video 785 249 331 -68.3Other downloads 4,131 51 68 -98.8Streams 252 588 781 133.3Total mobile 385,414 244,687 324,917 -36.5SubscriptionsNonbundled subscriptions – online 168,983 36,501 48,469 -78.4Nonbundled subscriptions – mobile 21,496 42,436 56,350 97.4Bundled subscriptions 190,352 2,860,270 3,798,124 1,402.6Total subscriptions 380,831 2,939,207 3,902,944 671.8Ad-supported income 785,291 2,206,786 2,930,369 181.0Unearned advances and one-time payments 199,258 98,784 131,174 -50.4Other digital-<strong>music</strong> content 13,807 23,304 30,945 68.8Total digital 4,181,524 7,842,379 10,413,817 87.5Grand total 45,948,078 43,020,564 57,126,577 -6.4Source: IFPI FinlandWMG was the largest <strong>music</strong> company in Finland last year, with an increased market share <strong>of</strong>28.4% (see fig. 2). <strong>The</strong> rise built on growth in 2009, when the company’s share rose to 25.7%, from20.3% in 2008. Second place was taken by SME, with an almost unchanged share <strong>of</strong> 21.2%.Although UMG was third, it scored the largest share increase <strong>of</strong> the four majors. <strong>The</strong> largestindependent company last year was Playground Music. Its share increased sharply because <strong>of</strong> itsmerger in April with leading independent companies Edel and Bonnier Amigo.www.informatm.com © 2010 Informa UK Ltd. All rights reserved. 13
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