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6-a: In<strong>for</strong>mation Needs, RelevancePage 3Activating mechanisms that are proximate to in<strong>for</strong>mation seeking behaviorRisk/reward theory: each decision to act will be influenced by the risksassociated with acting/not acting, and the rewards <strong>for</strong> acting/not actingSelf-efficacy: each decision to act will be influence by the potentialactor’s beliefs about whether s/he can successfully achieve the desiredoutcomeOne aspect of social learning theoryIn<strong>for</strong>mation seeking behaviorPassive attention to in<strong>for</strong>mation in the environment, e.g., recognizinglandmarks when navigatingPassive search <strong>for</strong> in<strong>for</strong>mation, e.g., daily reading of the newspaper <strong>for</strong>in<strong>for</strong>mation pertinent to personal daily lifeActive search <strong>for</strong> in<strong>for</strong>mation, e.g., doing an online searchOngoing search <strong>for</strong> in<strong>for</strong>mation, e.g., regular scanning of tables ofcontentsIn<strong>for</strong>mation processing and useRetrieval is not the end of the process; the in<strong>for</strong>mation retrieved is used insome wayThe result is the context of in<strong>for</strong>mation need <strong>for</strong> the next cycleLessons learned from Wilson’s modelAn in<strong>for</strong>mation need involves more than just a lack of needed in<strong>for</strong>mationContext, affective responses to the situation, intervening variables,activating mechanismsWhen an in<strong>for</strong>mation need is experienced, it is likely that in<strong>for</strong>mationseeking will be undertaken**If desired, use learning activity 12.a, Discussion activity: Personal experiences of anin<strong>for</strong>mation need (25 minutes)

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