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From Memorial Day to<br />
Labor Day Weekend.<br />
Summer is never more windswept than it is<br />
in <strong>New</strong> <strong>England</strong>, the sky is never as blue,<br />
and life on and around the beach is never<br />
more salt-splotched and relaxed.<br />
In time for Memorial Day, at the end of<br />
May, surfboards are waxed and the small<br />
family-owned seafood shacks once again<br />
tempt the taste buds with freshly caught<br />
crabs, clams, tuna and lobster rolls; as<br />
tasty as if they’d been served straight off<br />
the fi sherman’s boat.<br />
As you travel through the <strong>New</strong> <strong>England</strong><br />
states of Connecticut, Maine, Massachusetts,<br />
<strong>New</strong> Hampshire, Rhode Island and Vermont,<br />
you are constantly struck by how<br />
authentic, traditional and down-to-earth<br />
everything is.<br />
Presidents, professors, media personalities<br />
and cultural darlings can relax here<br />
and switch off from demanding jobs in<br />
<strong>New</strong> York, Boston and Washington without<br />
hordes of paparazzi lurking in the reeds.<br />
<strong>The</strong> local patriotism that abounds is almost<br />
physical. Everyone is proud of where they<br />
come from, and therefore eager to share.<br />
It feels like everybody walks around with<br />
a common, shared idea: American East<br />
Coast Style is a style that invites everyone<br />
to the party.<br />
<strong>The</strong> European version of America<br />
Around these parts, people never forget that<br />
it was at Plymouth Rock in Massachusetts,<br />
when English pilgrims fi rst disembarked<br />
from the Mayfl ower in 1620, that modern<br />
America was born.<br />
Architecture in the small villages, fi shing<br />
communities and sophisticated university<br />
towns is living history – for young and<br />
old alike. <strong>The</strong>y will all describe the Battle<br />
of Bunker Hill in 1775 as enthusiastically<br />
as last night’s homerun by baseball hero<br />
Kevin Youkilis of Boston’s (and all of <strong>New</strong><br />
<strong>England</strong>’s) loved-to-bits Red Sox.<br />
<strong>The</strong> bridge between the US and Europe is<br />
said to start from Cape Cod, a peninsula<br />
where many East Coast intellectuals have<br />
their summer addresses. On closer inspection<br />
of the map you can see just how the cape<br />
stretches its arm straight out into the<br />
Atlantic Ocean, as if reaching for the<br />
Continent on the other side.<br />
Marines and fi shermen gave<br />
their style to the world (with a little<br />
help from a president).<br />
Everything is spelled t-r-a-d-i-t-i-o-n in this<br />
“original America”. No amount of new ideas<br />
or novelties have managed to erase the focus<br />
on education, family life, values, sports and<br />
culture. On the contrary, these traditions<br />
only seem to get stronger with time.<br />
Just take fashion. Chinos in all colors,<br />
Oxford and button-down shirts, turtlenecks,<br />
sweaters, pea coats and sailing<br />
shoes are garments that embody the classic<br />
east-coast-look for most people. Images<br />
of Ivy League campuses, yacht races and<br />
cocktails on immaculate, sweeping lawns<br />
instantly fi ll your mind.<br />
Long before they became fashionable,<br />
however, the only point to these garments<br />
was their function. And functionality<br />
depended on quality. Sailors and fi shermen<br />
needed tough enough clothes to work at<br />
sea. Soldiers returning from World War II<br />
had got used to more comfortable pants.<br />
Everyone who experienced grim winters<br />
here, with icy winds scouring around every<br />
house and rocky shore, simply wished for<br />
a winter wardrobe that would keep them<br />
reliably warm. As the Anglo-Saxon heritage<br />
blended further into the local sense for the<br />
fi ner things in life, it was only a question<br />
of time before the garments started looking<br />
good too.<br />
And yet it wasn’t until 1960 that the<br />
style was immortalized. That was the year<br />
John F. Kennedy became the youngest US<br />
President in history. Folks who until then<br />
had considered <strong>New</strong> <strong>England</strong> a place<br />
reserved for “eccentric bohemians” and<br />
“sports nerds” now started to see their northeastern<br />
neighbor in a completely new light.<br />
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