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The New England Edition - GANT HOME

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From Memorial Day to<br />

Labor Day Weekend.<br />

Summer is never more windswept than it is<br />

in <strong>New</strong> <strong>England</strong>, the sky is never as blue,<br />

and life on and around the beach is never<br />

more salt-splotched and relaxed.<br />

In time for Memorial Day, at the end of<br />

May, surfboards are waxed and the small<br />

family-owned seafood shacks once again<br />

tempt the taste buds with freshly caught<br />

crabs, clams, tuna and lobster rolls; as<br />

tasty as if they’d been served straight off<br />

the fi sherman’s boat.<br />

As you travel through the <strong>New</strong> <strong>England</strong><br />

states of Connecticut, Maine, Massachusetts,<br />

<strong>New</strong> Hampshire, Rhode Island and Vermont,<br />

you are constantly struck by how<br />

authentic, traditional and down-to-earth<br />

everything is.<br />

Presidents, professors, media personalities<br />

and cultural darlings can relax here<br />

and switch off from demanding jobs in<br />

<strong>New</strong> York, Boston and Washington without<br />

hordes of paparazzi lurking in the reeds.<br />

<strong>The</strong> local patriotism that abounds is almost<br />

physical. Everyone is proud of where they<br />

come from, and therefore eager to share.<br />

It feels like everybody walks around with<br />

a common, shared idea: American East<br />

Coast Style is a style that invites everyone<br />

to the party.<br />

<strong>The</strong> European version of America<br />

Around these parts, people never forget that<br />

it was at Plymouth Rock in Massachusetts,<br />

when English pilgrims fi rst disembarked<br />

from the Mayfl ower in 1620, that modern<br />

America was born.<br />

Architecture in the small villages, fi shing<br />

communities and sophisticated university<br />

towns is living history – for young and<br />

old alike. <strong>The</strong>y will all describe the Battle<br />

of Bunker Hill in 1775 as enthusiastically<br />

as last night’s homerun by baseball hero<br />

Kevin Youkilis of Boston’s (and all of <strong>New</strong><br />

<strong>England</strong>’s) loved-to-bits Red Sox.<br />

<strong>The</strong> bridge between the US and Europe is<br />

said to start from Cape Cod, a peninsula<br />

where many East Coast intellectuals have<br />

their summer addresses. On closer inspection<br />

of the map you can see just how the cape<br />

stretches its arm straight out into the<br />

Atlantic Ocean, as if reaching for the<br />

Continent on the other side.<br />

Marines and fi shermen gave<br />

their style to the world (with a little<br />

help from a president).<br />

Everything is spelled t-r-a-d-i-t-i-o-n in this<br />

“original America”. No amount of new ideas<br />

or novelties have managed to erase the focus<br />

on education, family life, values, sports and<br />

culture. On the contrary, these traditions<br />

only seem to get stronger with time.<br />

Just take fashion. Chinos in all colors,<br />

Oxford and button-down shirts, turtlenecks,<br />

sweaters, pea coats and sailing<br />

shoes are garments that embody the classic<br />

east-coast-look for most people. Images<br />

of Ivy League campuses, yacht races and<br />

cocktails on immaculate, sweeping lawns<br />

instantly fi ll your mind.<br />

Long before they became fashionable,<br />

however, the only point to these garments<br />

was their function. And functionality<br />

depended on quality. Sailors and fi shermen<br />

needed tough enough clothes to work at<br />

sea. Soldiers returning from World War II<br />

had got used to more comfortable pants.<br />

Everyone who experienced grim winters<br />

here, with icy winds scouring around every<br />

house and rocky shore, simply wished for<br />

a winter wardrobe that would keep them<br />

reliably warm. As the Anglo-Saxon heritage<br />

blended further into the local sense for the<br />

fi ner things in life, it was only a question<br />

of time before the garments started looking<br />

good too.<br />

And yet it wasn’t until 1960 that the<br />

style was immortalized. That was the year<br />

John F. Kennedy became the youngest US<br />

President in history. Folks who until then<br />

had considered <strong>New</strong> <strong>England</strong> a place<br />

reserved for “eccentric bohemians” and<br />

“sports nerds” now started to see their northeastern<br />

neighbor in a completely new light.<br />

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