Andrew - Wrap

Plan AClimate ChangeWasteSustainabilityFair DealHealth

Plan A - Waste

Plan A – Fair Partner

Plan A Packaging Commitments• Reduction of packaging by 25%• 100% of our packaging will be easilyrecyclable or compostable by thecustomer• Increase the sustainability of packagingraw materials• Labelling all products to help thecustomer dispose of their packaging in aresponsible way

20% Packaging Reduction

20% Packaging Reduction

20% Packaging Reduction

20% Packaging Reduction

20% Packaging Reduction

Reduction and Life Extension

20% Packaging Reduction - Gifting

20% Packaging Reduction

Recyclability of Packaging‘widely recycled’ ‘check local recycling’ ‘not currently recycled’e.g. format material e.g. format material e.g. format materialCereal carton/ tissue boxCartonboardMetal traysAluminiumCling film/ Shrink wrapPEDrinks multi-packCorrugated cardboardPlastic ready mealC-PETPlastic bagsLDPEEgg box or fruit punnetMoulded paper pulptraysSalad bagsOPPFood and beverage cansAluminium and steelPlastic salad bowlsA-PETPet food pouchesPlastic laminateAerosolsAluminium and steelPlastic fruit trayPP / PETCrisp packetsPlastic laminateWine bottles/ Jam jarsGlassPlastic meat trayPP / PETCompostable bottlesPLASoft drinks bottlesClear PETMargarine tubsPP / PSMilk bottlesHDPESoup/ sauce potsPPHousehold cleanersHDPEYogurt potPP / PSDrinks cartonsComposite, e.g. TetraTotal % by Weight 68% Total % by Weight 23% Total % by Weight 9%74% 17% 9%

CommunicationsMelissavest.comEcocraftiness.comStylehive.comDogeared.comLetting the story lead thefacts

What’s Next?The ‘Perfect Storm’Growing populations, fallingenergy sources and foodshortages will create the"perfect storm" by 2030,The UK Government's ChiefScientist Professor JohnBeddingtonThe general challenges to this statement are around thetimescales – not the theory itself

Water Availability 1961-90

Water Availability 2020 Prediction

Water Availability 2050 PredictionCentre for Environmental Systems Research, via BBC

How this has shaped our thinking• Simplistically the challenge for the future is:• Feed more people• From the same amount of land• Using half the amount of energy• Using less water in areas of stressWe have to act now

Air Freight CSF** OtherFormed PlasticPlasticBag***PercentOur food business carbon footprint100806040Aggregated Carbon Heat Map*CardboardLow ProduceMedium ProduceLowLow GrainMedium GrainLowProteinMediumMediumProteinHighFrozenDistributionWastage At StoreMediumFrozen At StoreChilledDistributionChilledAt StoreHigh3.3mtonnes ofCO2e peryear20HighProteinGlassMetalAmbientDistribution00 25 50 75Raw MaterialsTransportProcessingPackagingDistributionAt Store100StorageAt Home CookingAt HomeDisposal^

Plan A – Phase 2• Launched 3 years into Plan A phase 1• Introduces further stretched goals for M&S• Reflects greater understanding of environmentalchallenges• Includes 35% reduction in carbon footprint ofproducts by 2015• Working towards the ‘Sustainable Future’

PHASE 2 INNOVATION

Barriers to RecyclingGreen Crusaders 30%If it’s easy 41%What’s the point? 23%Not my problem 6%WRAP report ‘Barriers to Recycling’www.wrap.org.uk/barrierstorecycling

Recycling PartnershipsWe aim to work with within the local government structure to developtotal recycling solutions for our customers across all packagingmaterials and formats that we use.We have committed £1.25m over 5 years to roll our ‘Sort It Plus’ in Somerset

Local AuthoritiesConnecting the last link in plastics value chainUK First Reprocessing Plantfor Foods PackagingEnsuring materials arekept in packaging cyclethrough chain of custodyFirst UK Retailer to Use 50%Recycled Content for FoodsPackaging – to drive a localmarketRECYCLE BANKINCENTIVE SCHEMELabelling to drive moreRecycling by the Consumer

CommunicationFOOD WASTEOPTIMISATIONFUTURE SECURITYREDUCTIONRECYCLINGThe journey can go quickly but public perception can constrain this thinking.It is all our roles to educate and inform consistently and factually

Communication: Getting It Right

But don’t get Complacent

Plan AThe Sustainable Future