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WAL-MART WATCH - Making Change at Walmart

WAL-MART WATCH - Making Change at Walmart

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<strong>Walmart</strong>W<strong>at</strong>ch.comCENSORSHIP:JON STEWART, SHERYL CROW AND REDBOOKMAGAZINE 104 ...? HOW <strong>WAL</strong>-<strong>MART</strong> LIMITSCHOICE AND IMPOSES ARBITRARY STANDARDS.20Over the past decade or longer, Wal-Mart has taken steps to “protect”its customers from a long list of products including Snoop DoggyDog 105 CDs to the annual Sports Illustr<strong>at</strong>ed Swimsuit Issue. 106 Thesecompany-wide bans are issued without a clear set of standards and hasserious impact on sales and distribution of albums, books, magazines,and other products across America.Wal-Mart’s huge market clout allows it to play a pivotal role asthe definer of wh<strong>at</strong> is culturally acceptable in today’s America. It isHollywood’s biggest outlet, accounting for up to 30 percent of all salesof CDs, videos, and DVDs. It’s a huge bookseller and now has 15 percentof all single-copy magazine sales. 107Wal-Mart, which in some rural areas is the only place in town topurchase music, bans any CD carrying a parental guidance sticker. 108 Itwon’t carry CDs with cover art or lyrics failing to meet the Wal-Martdefinition of family values. As a result, many music industry companiesand artists now produce CDs with lyrics “bleeped” out and cover artsanitized.Wal-Mart’s market power allows it to dict<strong>at</strong>e the terms of a substantialportion of popular culture. It dict<strong>at</strong>es to artists, writers and musiciansjust as firmly as it squeezes a supplier of lawnmowers or picklesfor another penny off. While most Americans don’t want to confront“smut” when they shop, Wal-Mart faces a growing backlash becausecustomers are waking up to the fact th<strong>at</strong> Wal-Mart is, essentially, dict<strong>at</strong>ingwh<strong>at</strong> they read, w<strong>at</strong>ch, or listen to.CENSORED CENSORED CENSORED CENSORED CENSOORED CENSORED CENSORED CENSORED CENSORED CEENSORED CENSORED CENSORED CENSORED CENSORED CENPhoto Illustr<strong>at</strong>ionFACTS ON<strong>WAL</strong>-<strong>MART</strong>CENSORSHIPWal-Mart refused tocarry Sheryl Crow’sself-titled albumbecause it objected tolyrics about violencewith guns bought <strong>at</strong>Wal-Mart stores.Most Americans don’twant Wal-Martexecutives telling themwh<strong>at</strong> books, CDs, andmagazines they can buy.Music, book, and magazinecompanies are nowforced to regularly altertheir cre<strong>at</strong>ive productsafter submitting themto Wal-Mart for preapproval.

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