CONNECTIONS COME ALIVE CONNECTIONS

13. GOODWILL AND INTANGIBLE ASSETS
(a) Goodwill and intangible assets:
Details of goodwill and intangible assets are as follows:
Cost
Accumulated
prior to
impairment
impairment Accumulated losses
losses amortization ((b)(ii))
December 31, 2011 December 31, 2010 January 1 2010
Net
book
value
Cost
Accumulated
prior to
impairment
impairment Accumulated losses
losses amortization ((b)(ii))
Net
book
value
Cost
Accumulated
prior to
impairment
impairment Accumulated losses
losses amortization ((b)(ii))
Goodwill $ 3,434 $ – $ 154 $ 3,280 $ 3,262 $ – $ 154 $ 3,108 $ 3,165 $ – $ 154 $ 3,011
Indefinite life intangible
assets:
Spectrum licences 1,875 – – 1,875 1,871 – – 1,871 1,871 – – 1,871
Broadcast licences 207 – 91 116 190 – 91 99 190 – 80 110
Finite life intangible assets:
Brand names 436 222 14 200 434 205 14 215 434 188 14 232
Customer relationships 1,309 1,077 – 232 1,068 1,007 – 61 996 992 – 4
Roaming agreements 523 313 – 210 523 269 – 254 523 225 – 298
Marketing agreements 62 50 – 12 52 38 – 14 52 27 – 25
Acquired program rights 132 56 – 76 144 67 – 77 152 52 – 100
Total intangible assets 4,544 1,718 105 2,721 4,282 1,586 105 2,591 4,218 1,484 94 2,640
Total goodwill and
intangible assets $ 7,978 $ 1,718 $ 259 $ 6,001 $ 7,544 $ 1,586 $ 259 $ 5,699 $ 7,383 $ 1,484 $ 248 $ 5,651
Changes in the net carrying amounts of goodwill and intangible assets are as follows:
As at
December 31,
2010 Acquisitions Additions/
Disposals Amortization
Current period
impairment loss
Net
book
value
As at
December 31,
2011
Goodwill $ 3,108 $ 172 $ – $ – $ – $ 3,280
Spectrum licences 1,871 4 – – – 1,875
Broadcast licences 99 17 – – – 116
Brand names 215 2 – (17) – 200
Customer relationships 61 241 – (70) – 232
Roaming agreements 254 – – (44) – 210
Marketing agreements 14 – 10 (12) – 12
Acquired program rights 77 – 56 (57) – 76
$ 5,699 $ 436 $ 66 $ (200) $ – $ 6,001
As at
January 1,
2010 Acquisitions Additions/
Disposals Amortization
Current period
impairment loss
As at
December 31,
2010
Goodwill $ 3,011 $ 97 $ – $ – $ – $ 3,108
Spectrum licences 1,871 – – – – 1,871
Broadcast licences 110 – – – (11) 99
Brand names 232 – – (17) – 215
Customer relationships 4 72 – (15) – 61
Roaming agreements 298 – – (44) – 254
Marketing agreements 25 – – (11) – 14
Acquired program rights 100 – 51 (74) – 77
$ 5,651 $ 169 $ 51 $ (161) $ (11) $ 5,699
2011 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 107
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS