Operating Plan - ACTRA Toronto

Organizing:"I Work ACTRA":The "I Work ACTRA" Campaign will be vigorously implemented at ACTRA Toronto over the next twoyears. To that end:- Our organizing department will be expanded.- A comprehensive member education program will be implemented coordinating communications toolsat ACTRA Toronto and our national office.- An outreach program aimed at non-union enablers will be implemented.- Enforcement activity will be coordinated to promote respect for ACTRA's constitution and agreementsby members and stakeholders. Non-union commercials, lifestyle and reality television, voiceperformance and in-house broadcaster production will be among the priorities in this work. As part ofthis effort, we will reach out to other unions close to our industry (including Actors' Equity, the DGC-Ontario, and other organizations) to build like-mindedness and inter-union cooperation on these issues.(Our organizing campaign is coordinated on Council by President Heather Allin)Outreach to physically and culturally diverse communities:Raise awareness of the ACTRA union advantage in physically and culturally diverse community pressthrough articles or interviews with our high profile performers from physically and culturally diversebackgrounds. We will look for ways to open a dialogue with these communities.(Our outreach campaign is coordinated on Council by executive committee member Theresa Tova)Outreach to lifestyle and reality style performers:We will continue our efforts to organize hosts, experts, regulars and announcers in the area of Lifestyleand Reality TV programming.(Our outreach campaign is coordinated on Council by executive committee member David Gale)Page | 20