ACTIVITY REPORT fOR 2009 ACTIVITY REPORT fOR 2009

InnovationsMOBILITY AND NEWTECHNOLOGY: THECORE OF EUROPCAR’SINNOVATION POLICYIn a highly competitive marketsuch as vehicle rental, serviceand technological innovationgo hand in hand as strongsources of differentiationto benefit customers. Asthe market leader, Europcarconstantly strives to anticipateits customers’ needs byinnovating to provide newservices. In 2009, Europcarcontinued to give priority totwo major channels ofinnovation: e-commerce andnew types of mobility.GREENWAY: EUROPCAR’SCOMPETITIVE EDGEAt the forefront of technology, theGreenway system lies at the heartof Europcar’s competitive edge.Developed continuously since itslaunch in 1994, this unique platformhas become the interface for managingall of the company’s activities– from reservation managementto sales, marketing, billing andinsurance, as well as fleet managementand maintenance. Thanksto Greenway, Europcar is able tohandle on average:• 38,000 reservations per day;• over 30,000 check-ins and checkoutsdaily;• as many as 6,500 users simultaneouslyconnected at any hour of theday or night.With Greenway, Europcar managesthe business of its subsidiaries innine countries and reservations for itsfranchise network around the world.The system ensures the rapid integrationof Group acquisitions andaccompanies its development innew regions, such as Australia andFocusNew mobile phone serviceIn September 2009, Europcar launched a mobile phone servicethat makes it easy to rent a car using a cell phone. Thanks to thisservice, customers can make or modify a reservation, as well aslocate the nearest rental agency. Available in seven languages,the service is compatible with all portable phones having aninternet connection, anywhere in the world. Right from the start,this mobile service has made a bigger than expected contributionto increasing the share of sales online.Europcar Activity Report for 2009PAGE 16PAGE 17