<strong>MARKET</strong> <strong>REPORT</strong>SAABPROFILE:Kjell FredheimLongtime Scandinavian aviatorAfter completing military service, Kjell Fredheim joined SAS in1957 and worked within Marketing, Sales and Route Management inNorway. Working his way up the company over 20+ years, Fredheimbecome head of Domestic and European Marketing in 1981, then waspromoted to General Manager for Germany, the largest market inEurope for SAS.In January 1986, Fredheim was named Vice President and GeneralManager of SAS Intercontinental. He executed a major restructuringof the SAS Intercontinental operation and standardized the fleet fromfive types to one. He managed to open China for SAS and a close cooperationwas established with US carrier Continental Airlines. Thisresulted in moving the SAS hub in the US to Newark. SAS offered dailynon-stop services to Newark from Copenhagen, Stockholm and Oslofor the first time.Shortly after being appointed Executive Vice President and Chief OperatingOfficer of SAS in November 1990, Fredheim launched the SASEfficiency Program cutting 20 percent of the airline’s operating costs andreducing staff by more than 3,600.During the same period, Fredheim merged the domestic airlines,Linjeflyg and Skyways Express, into SAS and was project manager forSAS in the Alcazar project, an attempt to merge SAS, KLM, Swissair andAustrian into one airline.In November 1993, Fredheim was appointed Senior Vice President ofCorporate Development for the SAS Group with responsibility for theBaltic area. He played a vital part in forming Air Baltic in Latvia whereSAS had a 29 percent shareholding.While Fredheim retired from Air Baltic when the airline was profitablein March 1997, in June of that year he was appointed President of theSwedish charter company Blue Scandinavia. Owned by the tour operatorFritidresor, the airline was acquired by the Thomson Group in early 1998and renamed Britannia Airways Sweden.In early 1998, SAS acquired the Finnish domestic airline Air Botnia(now Blue1) operating five 19-seat Jetstream 31s. Fredheim was asked todevelop the airline into a profitable regional airline.Currently, Fredheim is Chairman and CEO of the family-owned consultingcompany: Fredheim International. Established in 1997, the companyspecializes in aviation matters, airline management, education andmanagement training. An ERA member, the company has been engagedby several airlines and has had management responsibility for a numberof projects.Fredheim and his wife Borg have two children, both working for theSAS Group. His leisure interests include soccer, mountain walkingand gardening.12 <strong>MARKET</strong> <strong>REPORT</strong> | October 2009
<strong>MARKET</strong> <strong>REPORT</strong>REXINTRODUCESELECTRONICFLIGHT BAGAustralian-based Regional Express(Rex) has introduced flight decktablet computers called <strong>Saab</strong> FlightBags (SFB). The SFB enables pilotsto complete the aircraft weight andbalance, flight planning, as wellas download and print pre-flightbriefings. Currently, this preparationis done in dispatch officeslocated inside the airport. With thenew SFB, the need for the FirstOfficer to travel to the dispatchoffices is completely eliminated,thereby allowing all crew toremain together at the aircraft toprepare for an efficient turnaround.Development of this systemstarted two years ago, andinvolved intense co-operationbetween the Engineering, FlightOperations, Airports and IT departments.The existing Rex FlightPlanning and Load Control System(FLaPS) had to be upgradedto incorporate the passengermanifest import function fromthe Sabre reservation system. Thisdirect import function allows theflight crew to import and populatethe seat map of the aircraftwithin FLaPS from the passengermanifest within Sabre. Previously,the flight crew was required tomanually load each passenger intothe system in order to produce thenecessary trim and flight planningpaperwork. Five generations ofprototypes were built before thefinal configuration was selected.The SFB includes a tablet computer,Zebra thermal printer, mobileinternet card and a state-of-the-artcustom designed power supplywhich has a microcontroller con-<strong>MARKET</strong> <strong>REPORT</strong> | October 200913