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FEATURE“We believe itis far betterto help wholecommunitiesthroughour partnerorganisationsthan to sponsorindividuals.”IT WORKS TOO. Child sponsorshipprograms bring in hundreds of millionsof dollars every year to ‘tackle poverty’,just in <strong>Australia</strong>. But beyond theemotional pull of such images, carefullytargeted to elicit guilt and a monetaryresponse, the question remains do theyreally work?Well the answer, like most things, iscomplicated. Reading the fine print ofmany of these child sponsorship salespitches informs you that the moneydoesn’t actually go to the person, usuallya child, depicted on the photo they sendyou when you sign up. Funds are nowmost often distributed to the entirecommunity. This is a recent developmentand has come about in clear recognitionthat it is only through assisting an entirecommunity that our aid money can everreally make a sustained difference.These sales pitches, where thedonor is asked to virtually purchase achild for upwards of $30 per month,propose difficult ethical questions foraid organisations. Yet they deliver suchhuge benefits in terms of earnings forthe agencies, that sometimes the ethical CARITAS NEWS

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