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CORPORATE DESIGN MANUAL

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THE LOGO - USE OF REVERSED OUT VERSION COLOUR CODE<br />

The reversed out logo with blue background is used in all corporate identity<br />

and product-related printed materials and communications.<br />

Promotional materials and PR activities should feature the reversed out logo<br />

on a red background.<br />

The minimum clear space around the logo should be adhered to in all<br />

situations to ensure prominent placement.<br />

Additional elements such as text must not encroach on this space. The logo<br />

should never be placed above photographs or other images.<br />

blue C 100%<br />

M 80%<br />

Y 0%<br />

K 30%<br />

red C 37%<br />

Product-related / folder Corporate identity / letterhead Promotional material –<br />

booklet cover ENG<br />

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M 98%<br />

Y 100%<br />

K 6%<br />

Minimum height<br />

logo bar = 30 mm<br />

Minimum clear space<br />

surrounding logo:<br />

half the logo height<br />

Minimum logo width<br />

= 45 mm<br />

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