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National, International, Armenia, and Community News and Opinion

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The <strong>Armenia</strong>n Reporter | September 6, 2008 5<strong>Community</strong>Glendale community will celebrate <strong>Armenia</strong>’s independenceIndependence DayFestival to showcase<strong>Armenia</strong>n music, art,food, <strong>and</strong> spirit ofunityby Anna MargaryanGLENDALE, Calif. – Since itsinception ten years ago, the annual<strong>Armenia</strong>n Independence DayFestival has grown into a wildlypopular, multicultural tradition,showcasing <strong>Armenia</strong>n music, art,<strong>and</strong> cuisine, <strong>and</strong> celebrating a spiritof community <strong>and</strong> shared history.The Tenth Annual <strong>Armenia</strong>nIndependence Day Festival, organizedby the Nor Serount CulturalAssociation, will take place onSunday, September 21, at VerdugoPark in Glendale, from 11:00 a.m.until 7:00 p.m.Given the fact that the festivalhas by now become one of thecity’s largest public events (it wasattended by some 10,000 peoplelast year), it is worth noting that itwas started with much hesitationon the part of its organizers, whowondered whether it would createany interest in the community.“We started with our h<strong>and</strong>s onour hearts, wondering how manypeople would attend if we did somethinglike this, says Nor SerountChairman Harut Der Tavitian.“We were expecting a few hundredpeople. [But] it came to the pointthat the McDonalds across thestreet from the park complainedto the city that if we’re having abig event like this we should warnthem ahead of time, because theyran out of food. From that day onthey have been prepared for thisevent <strong>and</strong> we have been preparedtoo for the number of people thatattend.”The event’s exponential growth,Der Tavitian explains, owes in nosmall measure to its appeal to <strong>Armenia</strong>ns<strong>and</strong> non-<strong>Armenia</strong>ns alike.“The festivities started becausethis was a very important event inour history,” says Seta Khodanian,a 12-year Nor Serount veteran<strong>and</strong> an event organizer. “<strong>Armenia</strong>nIndependence is somethingwe should all celebrate. However,throughout the years, it’s turnedout to be an occasion that bringsother people, non-<strong>Armenia</strong>ns. Ithas become a community eventmore than anything else.”The stars line upThis year’s list of celebrity performersincludes Sako, Sokrat, RobertChilingirian, Alen, Armen Hovanissyan,<strong>and</strong> Ararat Amadyan,among others.Verdugo Park will once again betransformed into a full-fledgedfestival venue, with a makeshiftstage <strong>and</strong> booths offering h<strong>and</strong>icraftsimported from <strong>Armenia</strong> <strong>and</strong>homemade <strong>Armenia</strong>n foods <strong>and</strong>desserts.Before the pop singers take thestage, festival-goers will be treatedto an appearance by the GlendaleHigh School Choir, consisting of<strong>Armenia</strong>n <strong>and</strong> non-<strong>Armenia</strong>n studentswho will perform the <strong>Armenia</strong>nnational anthem during theopening ceremony. SubsequentlyGlendale City officials will deliverspeeches.“Nor Serount wants to introduce<strong>Armenia</strong>n culture to non-<strong>Armenia</strong>ns<strong>and</strong> at the same time to promoteharmony <strong>and</strong> bring us closertogether,” Khodanian says when Iask her about Nor Serount’s role inattracting people of all cultures tothe event.“There are a lot of different culturesin Glendale <strong>and</strong> we would liketo interact with them. They needto know us <strong>and</strong> we need to knowthem.”Tearing a page from thehistory booksSeptember 21, 1991 was a climacticmoment for the <strong>Armenia</strong>n nation,a day that saw the dawn ofa new era. The country has sincewitnessed much socio-economicchange <strong>and</strong> turmoil, <strong>and</strong> eventuallypolitical stability <strong>and</strong> economicgrowth. <strong>Armenia</strong> has also seen considerablemigration in the past 17years, with large numbers leavingthe homel<strong>and</strong> for Russia, Europe,<strong>and</strong> the United States – Los Angelesin particular. Among those who attendthe <strong>Armenia</strong>n IndependenceDay Festival are many recent immigrantsfrom <strong>Armenia</strong> who havebuilt new lives in Glendale.This year there is another reasonfor jubilation, as 2008 marks the4,500th anniversary of the legendaryBattle of Hayk <strong>and</strong> Bel <strong>and</strong> thesymbolic establishment of <strong>Armenia</strong>nstatehood.According to the <strong>Armenia</strong>n Observerblog, “August 11, 2008 marksthe 4,500th anniversary of thevictory of the <strong>Armenia</strong>n patriarchHayk against Bel, the head of evilforces trying to conquer the world,at the battle of Hayots Dzor (southof Lake Van). The day of Hayk’s victorywas marked as the startingpoint of the <strong>Armenia</strong>n calendar.”The fact that this little-known anniversarycoincides with the IndependenceDay Festival has sparkedthe desire in the organizers to usethis opportunity to educate thepublic, including <strong>Armenia</strong>ns, aboutthe significance of the day.“I would venture to say that 99%of <strong>Armenia</strong>ns don’t know aboutthe 4,500th anniversary of theestablishment of <strong>Armenia</strong>’s statehoodbecause we don’t use it,” saysDer Tavitian. “Even the <strong>Armenia</strong>ngovernment was late in noticingthe date because they are sayingnow that they will celebrate it nextyear,” he adds with a laugh.The irony here is that a nationsteeped in 4,500 years of history iscelebrating only 17 years of autonomy.Yet Der Tavitian is optimisticthat this reality provides a chanceto reacquaint <strong>Armenia</strong>ns with theirroots <strong>and</strong> heritage.“It’s a good combination that weare celebrating the 17th anniversaryof the modern independencewhen we go back 4,500 years,” hesays. “It’s important to [remind]people that we have a culture, thatwe have a history which we mustbe proud of.”Accordingly, Der Tavitian adds,the Vartan <strong>and</strong> Siranush GevorkianDance Academy ensemble will appearin a special performance at thefestival, in celebration of Hayk’s triumphover Bel.Behind the scenesOrganizing an event of the IndependenceDay Festival’s caliber <strong>and</strong>scale requires tremendous dedication<strong>and</strong> countless man-hours. Inthe past nine months, the organizingcommittee, comprising morethan ten individuals, has workedhard to plan <strong>and</strong> coordinate everyaspect of the event, down tothe last, miniscule detail – suchas compiling <strong>and</strong> sending outsponsorship packages, bookingperformers, <strong>and</strong> working out thetransformation of the venue into aproper festival site.The event’s prestigious list ofsponsors includes Diageo JohnnieWalker, Commerce Casino, PacificWestern Bank, Wells Fargo, GlendaleMedical Pharmacy, SarkisThe Glendale High School Chamber Choir at the 2007 <strong>Armenia</strong>n Independence Day Festival.Pastry, Tamara Ice Cream, MissionWine <strong>and</strong> Spirits, Color Depot, <strong>and</strong>the City of Glendale.While planning <strong>and</strong> coordinatingrequires the efforts of a dozen committeemembers, monitoring <strong>and</strong>running the festivities call for thetalents of a devoted operationalcrew, whose 35 members were recruitedfrom the ranks of the GaidzYouth Organization, Homenetmen,Glendale <strong>and</strong> Pasadena women’sauxiliaries, <strong>and</strong> the <strong>Armenia</strong>nCouncil of America.Despite the enormous numberof attendees, crowd control hasnever been an issue – a fact thatreflects positively on the event organizers<strong>and</strong> the <strong>Armenia</strong>n communityat large.“We have had no negative incidentsoccur in the last ten years,”Khodanian proudly states whilesuperstitiously knocking on wood,indicating her hope that thisyear will prove to be no different.“That’s why every year the policedepartment sends fewer offices toour event,” she adds. “With thesekinds of events you always expectsomething to happen, but nothinghas.”It is difficult to imagine that10,000 people can come, go, <strong>and</strong>mingle in a single location, as wasthe case last year, without a singledisturbance, yet this is the fortunatereality for organizers who doeverything in their power to minimizedisruption to the communityneighboring the park.The mission of harmony <strong>and</strong> educationthat Nor Serount has undertakenwith this event is far tooimportant to allow logistical problems<strong>and</strong> disturbances to infringeupon <strong>and</strong> dampen the atmosphereof community <strong>and</strong> respect theyhave fostered.The bottom lineThe festival organizers say thatthe goal here is not only to imprintwithin the <strong>Armenia</strong>n psychethe importance of the thread ofhistory <strong>and</strong> culture which we haveinherited, but also to encourageunity, mutual appreciation, <strong>and</strong>awareness among the variousethnic groups that call Glendalehome.“We have a rich culture <strong>and</strong> a longhistory <strong>and</strong> we have to make peopleaware of it,” Khodanian says.“If we manage to get a young <strong>Armenia</strong>nor non-<strong>Armenia</strong>n to knowabout our history, to be interestedin it <strong>and</strong> research our nation, thenwe’ve made our point.”“It’s all about introducing ourculture <strong>and</strong> our nation to non-<strong>Armenia</strong>ns<strong>and</strong> <strong>Armenia</strong>ns alike,” shecontinues. “As we get driven by ourdaily lives, we leave everything elsebehind. Maybe this event will bean opportunity to look back <strong>and</strong> tolook forward.”connect:norserount@sbcglobal.net(818) 391-7938

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