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Essential <strong>Content</strong> <strong>Marketing</strong> ResourcesChief <strong>Content</strong> Officer magazineCCO magazine is the leading print and digitalmagazine dedicated to content marketing strategyfor marketing executives. CCO is free to qualifiedsubscribers. Sign up here.2012 B2B <strong>Content</strong> <strong>Marketing</strong>Research ReportHere’s the full report on many of the contentmarketing statistics found in this white paper.<strong>Download</strong> the report free today!Get <strong>Content</strong>. Get CustomersCalled “The Handbook for <strong>Content</strong> <strong>Marketing</strong>”,Get <strong>Content</strong>. Get Customers. teachesorganizations how to use content marketingto deliver relevant, valuable and compellinginformation that turns prospects into buyers.Available now at Amazon.com.<strong>Content</strong> <strong>Marketing</strong> PlaybookYou want content distribution options?You got it. Here are 42 contentdistribution tactics and over 50 casestudies from companies doing contentmarketing right. <strong>Download</strong> the fullguide today.Managing <strong>Content</strong> <strong>Marketing</strong>The follow-up book to Get <strong>Content</strong> GetCustomers, but focuses on how to manageand structure content marketing inside theorganization. A must read for anyone who “gets”content marketing and needs to execute contentprograms. Available now at Amazon.com.<strong>Content</strong> <strong>Marketing</strong> WorldTHE premier annual event for content marketing, where thousands ofcontent marketers come together in one location from around the world.Find out more about CM World today!Tell Them What They Want to Hear:Optimizing the BtoB Web Site withAccount-Based Targeted <strong>Content</strong>This eBook offers strategies to address the unique needs of yourB2B customer by implementing strategies such as adapting yourcontent strategy to address your buyer directly and intelligently ontopics that generate the most interest. Click Here.Nailing the Landing: Four Steps For OptimizingLanding Pages and Forms To Improve ConversionsYou created some great content … now don’t forget the landingpage. This white paper features the latest on how to optimize yourcampaign landing pages and improve your form conversion rates.Click Here.

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