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Best Products/ServicesReturn to topAlthough the food/restaurant sector in the franchise industry in Mexico has always beena very popular business model, the services sub-sector showed significant growth, evensurpassing the food industry. Services such as entertainment concepts for children,personal care services, home care services, among others have a great potential in theMexican market.OpportunitiesReturn to topMexico is a diverse country that offers excellent business opportunities especially forU.S. franchise concepts due to the commercial ties between the countries and therecognition and acceptance of U.S. brands by the Mexican population. Low costinvestment franchise concepts will be in demand in the next few years, as investors willbe looking for innovative concepts to open in secondary markets.U.S. franchises must be aware that since the Mexican market is dominated by localconcepts, a requirement for a successful franchise business in Mexico is to adapt, andcustomize the concept and characteristics to Mexican tastes.The Mexican Franchise Association (AMF) has worked very closely with the Ministry ofthe Economy to develop the National Franchise Program (PNF). This program promotesthe development of franchise concepts in Mexico with the goal of increasing employmentand investment in the country. It provides opportunities to Mexican entrepreneurs tocreate or re-engineer a franchise concept, which not only supports growth andmodernization of existing franchises, but provides support to investors looking to acquireinternational franchise concepts. So far in 2009, the Mexican government, through thePNF, has distributed nearly 200 million pesos of the 350 million budgeted for 2009. Thisprogram is an extraordinary opportunity for U.S. brands looking to either enter or expandtheir presence in the Mexican market.ResourcesAsociación Mexicana de Franquicias:Feria Internacional de Franquicias:Secretaria de Economia:Return to topwww.franquiciasdemexico.orgwww.fif.com.mxwww.franquicia.org.mxFor more information on the franchising sector in Mexico, please contact:Ms. Martha Sanchez, Commercial AssistantU.S. Commercial Service, U.S. Embassy Mexico CityMartha.Sanchez@mail.doc.govTel: (011-52-55) 5140-2621Fax: (011-52-55) 5566-1111
Hotel and Restaurant EquipmentOverviewReturn to top2008 2009 (estimated) 2010 (estimated)Total Market Size 1,799 750 765Total Local Production 905 773 788Total Exports 1,245 1,431 1,459Total Imports 2,138 1,408 1,436Imports from the U.S. 808 633 645Figures in USD Millions. (World Trade Atlas figures available in dollars – no exchange rate needed).Sources: ProMexico, Mexican Secretariat of Economy (SIEM System) and National Chamber of Restaurantsown estimates.The Mexican restaurant industry is always evolving and therefore there is a constantdemand for new technology. In 2009, the market size was an estimated US $1.4 billion,a decrease from 2008 due to the economic slowdown. The lack of technology (especiallyin cold-chain equipment) in Mexico and the increasing sophistication of the Mexicanconsumer, generate business opportunities for U.S. restaurant equipment exporters.The Mexican restaurant industry represents 2.2 percent of the national GDP, and 24percent of the tourism GDP. It further consists of approximately 35,000 restaurants inMexico City and 243,000 nationwide, of which 96 percent are micro and smallenterprises, and the remaining four percent consist of large restaurants. The industrygenerates more than 850,000 direct jobs and more than two million indirect jobsthroughout Mexico. Geographically, the industry is spread across the northeastern to thecentral part of the country, with almost 45 percent of the industry concentrated inMonterrey, Guadalajara and Mexico City.A limited number of ovens and refrigerators are manufactured in Mexico, but mostspecialized restaurant equipment is imported from the United States and other countries.Local production consists of meat grinders, slicers, refrigerators, freezers, coffeemakers, ovens, kitchen furniture and utensils, and generally lack the quality andtechnological level of U.S.-made equipment. The Mexican manufacturers are mainlysmall to medium-sized companies with less than 50 employees. More complex andlarge-scale machinery is not produced locally, which leaves a market for U.S. exporters.The global economic slowdown and the H1N1 flu affected the restaurant industry’sgrowth, which showed a decrease of 10 percent in 2009, according to estimatesprovided by the National Chamber of the Restaurant Industry (CANIRAC). Therefore, theindustry has explored new ways to attract consumers through promotions and cuisinefestivals to generate more business. In 2008, the total market for this sector was nearlyUSD $1.8 billion. Imports from the United States during 2009 decreased 50% comparedto 2008 for the period January - September. Competition for this market exists primarilyfrom Chinese, Taiwanese, German, Italian, and Spanish manufacturers.The economic outlook for 2010 is conservative with 2 percent growth, which is less thanexperienced in the last few years. It is expected that the hotel and restaurant industrywill grow slowly during the first months of 2010, but will recover its dynamism during thelast quarters, based on the global economy and its effect in the Mexican market.
Page 1: Doing Business in Mexico: 2010 Coun
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Page 6 and 7: Before signing an agent/distributor
Page 8 and 9: In order to satisfy clients’ dema
Page 10 and 11: egardless of their geographic proxi
Page 12 and 13: The following companies organize tr
Page 14 and 15: to create a solid contract that inc
Page 17 and 18: Web ResourcesReturn to topU.S. Gove
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Page 21 and 22: Automotive Parts and SuppliesOvervi
Page 23 and 24: ResourcesState of Jalisco Auto-part
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Page 27 and 28: excluding large hydroelectric proje
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Page 75 and 76: SECTION 2: SECTORS RESERVED FOR MEX
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Government continues to work with i
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to banks and non-bank banks. Despit
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government sent the sent the Federa
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Business Transactions (OECD Antibri
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• Information about the OECD Anti
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Greece, Italy, Netherlands, Portuga
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Foreign Direct Investment Realized
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individuals who are equally new to
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sector, which is expected to uncove
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For further information please visi
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Local Time, Business Hours, and Hol
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Mr. Garth ThorburnDirector, U.S. Ag
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Asociación Nacional de Importadore
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