COLOGNEI N T R O D U C I N GClothier TO THEKing CologneInspired by a true modern legendThe young King stood on Beale Streetstaring longingly at the store windowsdressed by the Clothier. The Clothier waswell known in Memphis; the King was yetunknown and had no clothes. The Clothier,unknowing of his identity, saw the youngKing admiring his wears and invited him in.He patiently showed the King his finest garments.Scurrying out with excitement, theKing proclaimed:“I don’t have money now, but when I getrich, I’ll buy you out.”The Clothier confidently replied, “don’tbuy me out, just buy from me.’”So begins the story of the “Clothier tothe King”.Before the young King inherited hisKingdom, he trusted the Clothier to preparehim for the day he would preside over a vastland of adoring subjects. On one such occasion,the Humes High School prom, theClothier created a formal ensemble in blackand the perfect shade of pink, now referredto as “<strong>Lansky</strong> Pink”.“Now you’ll be the belle of the ball,” theClothier assured the young King.The young King was gaining renownand before long the greatest Impresario ofthe land, Ed Sullivan, caught wind of his talentand requested an audience. Believingthis would deliver his kingdom; he onceagain visited the Clothier. The young Kingexplained the grand opportunity to theClothier finishing with a sigh and stating:“I got a problem. I ain’t got no money,yet.”The Clothier, having full confidence inthe young King’s talent, pronounced, “I’mgoing to float you the money, just rememberme when you’re famous.”The Clothier tailored a solid gold jacket;the Impresario presented the young King; theKing sang for his Kingdom and the Clothierwas never forgotten for his kindness.For his loyalty, the Clothier was anointed“Clothier to the King” of the MusicKingdom and legions passed thru his doorsto acquire the unique fashions…The King ofBlues, B.B. King…The Man in Black,Johnny Cash…The Big O, RoyOrbison…The Killer, Jerry LeeLewis…Shaft, Isaac Hayes and many, many,many more.The new Clothier to the King cologne is a refreshing scent that is available for $60.The Clothier to the King Tale can be found on the back of the cologne box.8
B E R N A R D L A N S K Y - C L O T H I E R T O T H E K I N G TMElvis Presleyinteracting with FansElvis was very graciousto his fans while heshopped at <strong>Lansky</strong>Bros. on 126 BealeStreet. Circa 1962Holiday Greetings for ElvisWhile Elvis was stationed in Germany, the <strong>Lansky</strong> crew sent him abig card wishing him a Merry Christmas, Happy New Year, andHappy Birthday, which customers and fans signed.Elvis WatchesElvis was so excited to show the newcollection of watches that had beenmade with his image. Here he iswith Bernard <strong>Lansky</strong> and friends.Circa late 1950s.
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