Collective Action For Informal Workers - WIEGO

Organising In The Informal Economy: Resource Books For Organisers, Number 6# Plan who to target and how to do itDraw up a table to help you develop a publicity and media strategy.Then draw up a detailed action plan to make sure things happen!This will include making detailed lists of useful press contacts, workerorganisations, NGOs, opinion makers.+ TIP:Most people are too busy to read!•• Have a short, clear message•• Use clear, simple language•• Use languages your target group will understand•• Tailor the media to the intended audience•• Make it interesting•• Use facts and emotionDeveloping a publicity and media strategy-exampleTarget group Objectives Media & publicityMembersOpponentsWorker organisations/NGOs16Inform and mobiliseBuild unity and solidarityCounter negativepropagandaHighlight situation ofworkersInform of demandsCreate a “threat”Mobilise supportBuild alliances and solidarityFormal structures andinformal channels (word ofmouth)Short, clear pamphlets inworker languagesSlogansRadio, pressSMS, telephones, e-mails ifavailableLetter or memo informingof action and with demands,and /orLeak information throughcontactsLocal pressPersonal visitsCircular letter/memoPamphletsPublicise action in theirmediaPress and radio