great beer, great responsibility - MillerCoors

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A GREAT RESPONSIBILITY MillerCoors believes there is no greater responsibility than promoting the responsible consumption of our products. Responsibility is the core of our business and we work every day to: • Help prevent drunk driving • Reduce underage access to alcohol • Ensure adherence to our strict marketing standards • Partner to address college campus issues responsibility on the road We believe that drunk driving is preventable. In 2009, MillerCoors provided alternative transportation to hundreds of thousands of people through drunk driving prevention efforts, The Miller Lite Free Rides bus navigates through downtown Chicago during the holiday season. including Miller Lite Free “After a 10-year history, the 1-800-TAXICAB program continues Rides, 1-800-TAXICAB to grow in terms of volume, reach and programming elements. and other designated MillerCoors has helped us to assist millions of consumers take a driver programs. We’re committed to expanding taxi through phone, online and taxi voucher field efforts.” our efforts and asking consumers to join in our Mark Adkins, President, 1-800-TAXICAB, Inc. commitment to being “one million strong” MillerCoors works collaboratively with our in 2010 by pledging to be a designated community stakeholders to prevent drunk driving: driver or planning ahead for • MillerCoors teamed with Coors Distributing safe transportation. Company and Colorado State Patrol to In 2009, we expanded our Miller Lite Free Rides program to four new markets: distribute 1,000 cab vouchers on the opening day of baseball. Panama City Beach, FL; Louisville, KY; Nashville, TN; and Chicago, IL. • We distributed 13,000 cab vouchers at Applebee’s restaurants during the holiday season as well as educational materials to MillerCoors is also the exclusive partner to help prevent drunk driving. 1-800-TAXICAB, the largest transportation- • Together with TEAM Coalition and related responsibility program in history. In other partners, we succeeded at 2009, in partnership with 1-800-TAXICAB, encouraging more than 25,000 we launched the Miller Lite Taxi Finder fans at five NFL stadiums to iPhone application, which helps consumers locate a cab using GPS technology. pledge to be designated drivers during the 2009 football season. 6 a l c o h o l r e s p o n s i b i l i t y 2015 goal encourage six million people to pledge to plan ahead and take a safe ride
dial 1-800-taxicab Drunk driving is preventable. MillerCoors encourages consumers to plan ahead for safe alternative transportation. We partner with 1-800-TAXICAB, the largest transportation- related responsibility program in history, to help people plan ahead by providing cab vouchers and generate awareness of the program. Since 2006, MillerCoors has worked with 1-800-TAXICAB to offer nearly 149,000 cab vouchers. 7
Page 1: great beer, great responsibility Mi
Page 4 and 5: 2 our most important ingredient You
Page 6 and 7: TABLE OF CONTENTS MillerCoors • 2
Page 10 and 11: 21 ANd OvER, ONLY MillerCoors knows
Page 12 and 13: OUR GREATER ENvIRONMENT MillerCoors
Page 14 and 15: planning ahead MillerCoors is commi
Page 16 and 17: optimizing transportation We are al
Page 18 and 19: GREAT PACkAGING Packaging is a crit
Page 20 and 21: GREAT SUPPLIERS MillerCoors recogni
Page 22 and 23: A GREAT INvESTMENT MillerCoors is c
Page 24 and 25: 22 celebrating water stewardship Mi
Page 26 and 27: great dedication MillerCoors employ
Page 28 and 29: GREAT PRACTICES Great Beer, Great R
Page 30: e x t e r n a l c o m m e n t a r y

great beer, great responsibility - MillerCoors

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