Roosterman No. 11

Rey BajentingRoosterman No. 11; January, 2012Illusion in marketingIhave been receiving numerous commentsand questions why in my columns, blogs,write ups, books, seminars and advices I always recommendthe use of affordable type of feeds instead ofpremium ones. For example pigeon pellets, with littlegrains and BSC tobalance the protein,Sinstead of stag developersor hi pro-ome items aremore expensive tein conditioners.because they are meant Well, my answer isto be marketed as such. always that raisingLike signature brands or fighting chickensshould also be governedby economics.for the fashionistas.Sound economicsthat is.We should always take into consideration the value ofanything we do. What is the cost and the correspondingbenefit. Thus, we factor in the difference in thecost and the difference in the benefit.In the case of feeds, branded premium feeds such asstag developers, breeders’ pellets and hi-protein conditioners,are much more expensive, but with littledifference in benefits. The reason is marketing related.A very substantial portion in the difference betweenthe price of “premium” game fowl feed and the priceof the ordinary chicken feed constitutes the maker’sadditional expense for packaging and advertising andhas little to do with improved feed quality.feeds and supplements are perceived by most as moreadvantageous. But, this is not really the case. Someitems are more expensive because they are meant tobe marketed as such. Like signature brands for thefashionistas.It is also true in prices of game fowl. Some knownbreeders sell their chickens at very high prices, but itdoes not necessarily mean that their chickens aremuch better than all the others. Otherwise, theyshould have dominated sabong. See? Up to now nobody yet has dominated sabong to that extent.Cockfighting is a sport, it is enjoyable as long as it isaffordable. Of course, the word affordable is relative.What is not affordable to us ordinary sabungerosmight be affordable to them the elites. At any rate myadvices are always meant for those who need or wantto save.Those who do not need or want to save, then goahead, and make their day. At any rate you are helpingthe game fowl industry. (For more blog and articlesby Rey Bajenting visit http://rbscal.webs.com/ )(This is interactive item. You may react click http://masangnagmamanok.wordpress.com/2011/12/16/rey-bajentingillusion-in-marketing/Another reason may be that companies may have alsotaken advantage of the chicken lover’s urge to providehis beloved fowl anything that is perceived to give itsome advantage over the opponent. More expensive18