<strong>Holistic</strong> <strong>approach</strong> <strong>to</strong> <strong>nutraceuticals</strong> - 2011-06-01 01:26:00 EDT | <strong>Packaging</strong> Digesthttp://www.packagingdigest.com/article/print/518333-<strong>Holistic</strong>_<strong>approach</strong>_<strong>to</strong>_<strong>nutraceuticals</strong>....Page 4 of 66/2/2011This design then needed <strong>to</strong> be replicated for the bottle labels. Theprimary challenge here, says Don Earl, founder and president ofOvernight Labels, was accommodating for differences in s<strong>to</strong>cksubstrates. From the beginning, he notes that there's a significantdifference between the car<strong>to</strong>n's paperboard and the high gloss,matte lamination label s<strong>to</strong>ck.Using a car<strong>to</strong>n flat as a sample, Overnight Label adjusted theprepress files <strong>to</strong> closely match the car<strong>to</strong>ns. An Aquaflex pressprinted the Fasson label s<strong>to</strong>ck, supplied by Avery Dennison Labeland <strong>Packaging</strong> Materials, using CMYK water-based inks, inaddition <strong>to</strong> two spot colors. To further convey the naturalness of thenutraceutical products, Overnight Labels used a cus<strong>to</strong>m-made die<strong>to</strong> place jagged edges on both ends of the label. This requiredextra attention from Overnight <strong>to</strong> make sure that the excess labelwas cleanly stripped from the roll versus a straight edge, whichpulls more cleanly.Overnight Labels also provided die-cut blanks <strong>to</strong> Patel <strong>to</strong> ensurethat the jagged edges would work with Futurebiotics' wraparoundlabeler.Dressed <strong>to</strong> growThe organic product line and its carefully conceived look are beingwell received by consumers. At time of publication, Futurebiotics isnearing capacity on its existing packaging line and is working oninstalling a third packaging line that can run at twice the speed ofits current organic-certified line.Abox Au<strong>to</strong>mation Corp., 973-659-9611.www.aboxau<strong>to</strong>mation.com5521.www.chromas.comAquaflex, a branch of F.L. Smithe Machine Co. <strong>Inc</strong>., 814-695-Au<strong>to</strong>-Mate Technologies LLC, 631-727-8886.www.au<strong>to</strong>matetech.comAvery Dennison Label and <strong>Packaging</strong> Materials, 800-944-8511.www.fasson.comBeyer Graphics <strong>Inc</strong>., 631-543-3900.Bobst Group North America <strong>Inc</strong>., 973-226-8000.www.bobstgroup.usClearwater Paper Corp., 866-768-5282.www.candesce.comDeitz Co. <strong>Inc</strong>., 732-681-0200.www.deitzco.com
<strong>Holistic</strong> <strong>approach</strong> <strong>to</strong> <strong>nutraceuticals</strong> - 2011-06-01 01:26:00 EDT | <strong>Packaging</strong> Digesthttp://www.packagingdigest.com/article/print/518333-<strong>Holistic</strong>_<strong>approach</strong>_<strong>to</strong>_<strong>nutraceuticals</strong>....Page 5 of 66/2/2011EskoArtwork, 937-454-1721.www.esko.comEZ-Tek Industries <strong>Inc</strong>., 800-796-3279.www.eztek.comForest Stewardship Council, 612-353-4511.www.fsc.orgFujifilm Holdings America Corp.,800-877-0555. www.fujifilmgs.comKaps-All <strong>Packaging</strong> <strong>Systems</strong> <strong>Inc</strong>.,631-727-0300. www.kapsall.comKodak Graphic Communications Group, 866/563-2533.www.graphics.kodak.comKomori America Corp., 847-806-9000.www.komori-america.usLanco York <strong>Inc</strong>., 631-543-3337.www.lancoyork.comMarburg Industries <strong>Inc</strong>., 760-727-3762.www.marburgind.com<strong>Modular</strong> <strong>Packaging</strong> <strong>Systems</strong> <strong>Inc</strong>., 973-970-9393.www.modularpackaging.comNOFA-NY Certified Organic LLC,607-724-9851. www.nofany.orgOrion <strong>Packaging</strong> LLC, 800-333-6556.www.orionpackaging.comOvernight Labels <strong>Inc</strong>., 631-242-4240.www.overnightlabels.comPackage All Corp., 631-472-7200.www.packageall.comPenn Bottle and Supply Co.,610-521-6000. www.pennbottle.comQuadrel Labeling <strong>Systems</strong>,440-602-4700. www.quadrel.comRedhead Design, +44-1273-60-2440.www.redheaddesign.com