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Note from the Guest EditorsNote from the Guest EditorsEvent Tourism is defined as the systematic development, planning, marketing and managementof events (temporary, structured attractions) intended to attract people traveling outsideof their usual habitat. These events usually fall into three categories: cultural events, conferencesand expositions, and sporting events.Event tourism is a new area in academic institutions around the world and most event tourismresearch deals with topics on economic development and impacts, and event marketing andmanagement from the corporate perspective. Event tourism related research is still in theearly stage of development and requires more and active creation of knowledge and theory.This special issue aims to foster the dissemination of high-quality research in practice andtheories concerning the knowledge discovery from event tourism original research projects.Its emerging applications and usages can provide industry practitioners and academicianswith solutions on how to capitalize on its offerings to improve the quality of life of host communities.We extend our appreciation to all the authors who submitted original research articlesin all aspects of event tourism, including theoretical studies and practical applications.All submitted papers were peer-reviewed and selected on the basis of both their quality andtheir relevance to the theme of this special issue.Suosheng Wang, Indiana UniversitySotiris Hji-Avgoustis, Ball State UniversityYao-Yi Fu, Indiana UniversityGuest EditorsTourism Today - Fall 20127
Islam ElgammalThe experience of organising folklore festivals:the case of Ismailia International Folklore ArtsFestival (IIFAF)Islam Elgammali.elgammal@tourism.suez.edu.egABSTRACTFestivals and special events are providing both economic and social benefits for host destinations.Recent studies dealing with festivals and events have focused on either understandingvisitors’ motivation or assessing the outcomes of such events. However, little research hasbeen done to examine how festival organisers perceive the success/failure of their festivalsand dealing with issues threatening the existence and viability of festivals. Thus, the purposesof this study are: (1) to analyze the present status of IIFAF and its main problems, (2)to explore the various aspects of IIFAF organisation, management and marketing strategies.The findings of the study revealed that lack of training, knowledge and awareness of festivalorganisers is the main threat to the existence of festivals. Other issues related to festivalorganisers’ challenges have also been identified. Recommendations may assist stakeholdersand organisers to better understand the challenges that face festivals and hence work on developingan effective and innovative management approach.Keywords: Folklore festivals, IIFAF, economic and social impact, volunteers, marketing,organisers’ perceptionsINTRODUCTIONFestivals, art and special events have been regarded as a worldwide tourism phenomenon(Getz, 1991) and special forms of tourism (Song et al., 2012) that are considered positivesources of economic revenue for host destinations (Formica and Uysal, 1998; Litvin andFetter, 2006; Kim and Morrison, 2005). Additionally, they are regarded as ways to boostsustainable tourism by maximising the social benefits and facilitating learning about localculture and traditions (McKercher et al., 2006). In the U.S. for example, there are approximately10,000 festivals accounting for over 31 million visitors (Lawton and Weaver, 2010).Economic crises and government budget balance are among the factors that affecting theviability of festivals, and hence professionals and experts have aimed to identifying goodpractices and search for solutions for festivals and events to survive and thrive (Lee andGoldblatt, 2012).8 Tourism Today - Fall 2012 - Full Paper
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