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OEM solutions“Many of the features available in thePowerEdge R310 are designed specifically foruptime and connectivity—factors that are oftenparamount for OEM custom appliances.”Generic bezels and faceplatesenable fast, simple custombranding for OEM-readyDell PowerEdge R310 appliancesIn addition, to support custom appliancesthat may be deployed in space-limitedareas, the PowerEdge R310 has a chassisdepth of only 24 inches—enabling it to fit innonstandard locations such as shallow andlegacy racks and mobile server enclosures.FlexibilityThe PowerEdge R310 is designed forextensive flexibility, enabling OEMs to offerplatforms with custom configurationsto help precisely meet performance,uptime, connectivity, and managementrequirements. OEMs can select from severalconfigurations for different use cases—forexample, production appliances might beconfigured for maximum performance andavailability, while test and developmentappliances may use cost-effectiveconfigurations. With this flexibility, OEMspay for only the features they need whilemaintaining room for growth.Delivering an OEM-ready platformTo facilitate development of customappliances, the Dell OEM Solutions teamoffers a range of services designed todeliver OEM-ready appliances. Theseappliances are based on standard Dellhardware platforms—including theDell PowerEdge R310 appliance serverplatform—that have been de-brandedto allow fast, simple customization.OEM-ready platforms incorporate a rangeof features, including the following:• Generic bezels and faceplates: Genericbezels allow for custom OEM branding.Bezel design templates such as the BezelDesign Kit are available at no additionalcost and allow OEMs to easily engineertheir own bezels for a custom look andfeel. Dell OEM Solutions offers custombezel design services as well.• Unbranded BIOS splash screen: OEMreadyservers ship with a generic splashscreen.• Generic packaging: OEM-ready serversare delivered with unbranded packaging,including no logos; unbranded regulatory,safety, and environmental literature; andplain packing tape.• Unbranded Unified Server Configurator(USC): The USC performs provisioningfunctions through the Dell LifecycleController, and is available unbrandedon OEM-ready platforms. The platformupdate feature built into the LifecycleController has been removed to helpprevent Dell-sanctioned product updatesthat may not be approved by the OEM,and that could otherwise potentiallycause issues with the applicationsrunning on the server platform.Dell also offers a range of optionalOEM-ready services to further facilitate therapid, easy development of OEM appliances,including custom integrations, customshipping, and custom inventory services.Powering custom appliancesThe Dell PowerEdge R310 applianceserver platform can deliver outstandingperformance, reliability, and connectivityin a compact, cost-efficient, single-socketrack server. This versatile system is wellsuited for custom OEM appliances designedfor a wide range of applications, includingdigital media, networking, and applicationsin medical and health care, retail, and otherspecific environments. OEM-ready servicesfrom Dell OEM Solutions allow standardPowerEdge R310 servers to be quickly andeasily customized to help OEMs streamlinedevelopment of applications on customappliance server platform configurations.Learn moreFranklin Flint is a globalenterprise technology evangelistfor OEM Solutions at Dell.Dell OEM Solutions:dell.com/oemDell PowerEdge appliances:dell.com/appliances116 2010 Issue 02 | dell.com/powersolutionsReprinted from Dell Power Solutions, 2010 Issue 2. Copyright © 2010 Dell Inc. All rights reserved.