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fore, winning the award this year is a big achievement for usas a company. The award is granted based on how the businesscommunity feels we operate as a company – weentered the market quite late and have had to work hard tocatch up. I am very proud of and thankful for all ourTanzanian employees for taking us to where we are today.How has the launch of One Network contributed toTanzania’s impressive growth in customers and revenuesover the last 12 months? What competitive advantages doyou feel you have over your competitors?We are very excited with One Network as it is the world’sfirst borderless mobile network offering the possibility fornearly half of Africa’s population to make calls at local ratesacross 12 countries throughout the continent.With the introduction of One Network in Tanzania, there isno doubt that it attracted quite a number of new customersgiven that we border Kenya and Uganda – both in the OneNetwork – and given that there is considerable cross bordertrade and travel between the three countries. Nevertheless, ourinvestment in our people and application of dynamic marketingstrategies has paid off, contributing greatly to the bottom line.We are currently market leaders by revenue and will be marketleaders by active customers in a short time. With regardto our competitive advantage, we pride ourselves on qualityof service and our dedication to making life better for thecommunities we serve. As such, we are truly focused.Although distinctively advantageous, One Network is onlyone way in which we are different from our competitors.It is obvious that giving back to the communities whereyou operate is an important initiative for Celtel throughoutAfrica. Through your well-known Build Our Nation program,how much have you given to schools throughoutTanzania to date and could you explain a bit more aboutthe project?Build Our Nation (BON) was launched in Tanzania in May,2004. Following its success here, it was adopted by Celteloperations across Africa. Today, BON accounts for approximately70% of our CSR expenditure and plays an importantrole in aiding school children across Tanzania. The programis structured in such a way that the Ministry of Educationand Culture submits to Celtel a list of secondary schoolsthroughout Tanzania that are most in need of books at thebeginning of each calendar year. The project is then dividedinto quarters, whereby in each quarter, Celtel chooses oneschool from each region of the country to receive funds forbooks and school supplies, allowing four schools per yearto receive books in each region of the country. The schoolselection process is done via a randomly generated computerizeddraw. This technique allows Celtel to conduct acompletely unbiased selection of schools with no “edge”given to any school. After the book selection is processedCeltel purchases the relevant books and delivers them to34 CHAOS SPRING 2008 CORPORATE SPIRIT