Mzansi Golf

Uplifting Communities through Golf

Contents• Mzansi Golf vision andmission• Background• Key People• Values and principles• Mzansi Golf dynamics• Partnerships• Proposal

VisionAccessible Golf(“Mzansi Golf”)• Mzansi Golf will focus onfamily golf anddevelopment facilities innon-traditional and crossoverareas.• By offering the youth anintroduction to the gameand providing them with ahitherto inaccessiblepastime, there is less

MissionOur mission is to develop community golf aimed at massparticipation and youth development.Achieved in partnership with government (seeking an“inclusive economy” through mass participation -ASGISA) and business (corporate social investment aimedat youth development).

Background• Ralph Stoker Golf Course (Roosevelt Park) establishedin 1972 as a golf course• Mark Vorster, who has been involved in the golfindustry for some 6 years, secured the tender in 2003and renamed the facility “Creek 9 Golf Club”• February 2005, Mark turned his attention to grass-rootsgolf development, and partnered with JohannesburgCity Council and Philips on a municipal property inWestbury-Sophiatown which he called Khaya Golf• Mark sought a reputable and experienced team tosupport the vision, and this team is working closelywith the Johannesburg Local Authority to align their

Key People …• Nikita Cindi (Chairperson) - Director: AGS FrasersInternational Removals. Distribution and Development Managerfor South African Breweries from 1997 to 1999, a SpecialistProducer for SABC between 1995 and 1996, and RegionalManager of Protec from 1993 to 1994. Represented South Africaas a science educator at the 1993 NASA Space Camp inAlabama, USA. Taught Mathematics and Science. BSc at KeeleUniversity in Staffordshire and a MSc in Applied Mathematics atthe University of Wales.• Alfred Mzizi - Consultant to the Chairperson of NationalPortfolio Committee (SASR) and a member of former SARURugby Academy at UPE. Head coach of SA U23. Previouslywith South African Defence Force and Marketing Manager:High Performance Centre at UP. Spent 6 months at IMG in theUSA. BA Ed (Sports Management). Currently MSc in Sports

… Key People• Dr Mandlalele Mhinga - GP practicing in Soweto and travelingdoctor. Marketing Director of Tech-med. Consultant for SAFA,MTN, several soccer clubs, and Lesedi Clinic. Shareholder ofLeisure Holdings and AMG South Africa. Chairperson forTakalani School for disabled children in Soweto. Vice-Chairperson for Soweto Cancer Association. Studied pharmacyat University of the North, medicine at Medunsa, and currentlycompleting a BSc (Hons) in Aerospace Medicine.• Dr Dudley Jackson - Head: National Strategic Initiatives,National Productivity Institute. Previously a Director of SchachatCullum (national home building group of companies). Studiedeconomics and mathematical statistics at Rhodes University,quantity surveying at the University of the Witwatersrand,Master’s degree and Doctor’s degree in Business Leadershipfrom UNISA’s Graduate School of Business.

Values• Teach, support, inspire and empower• Trust and cooperation through win-winattitudes• Participative decision-making involvingstakeholders• Ubuntu (needs of others to accomplish changeand diversity)• Win hands and hearts of communities,families and youth• Good corporate governance and integrity

Principles• Mass participation (family friendly golfcourses)• Partner with national, provincial and localauthorities• Partner with businesses promoting socialresponsibility• Youth development• Female participation• PWD participation• World-class facilities (engaging atmosphere)

Synopsis of Golf in SAStatistics: 544 golf courses, 432 golf clubs and 15 Unions in the country(Golf on SA Website) 70% of SA golfers are white males aged between 26 and 58(Independent Research) 160 000 registered golfers in SA administered by NedbankNational Golf Network (NGN)Costs: Between R10 and R50 million to build an 18 hole-golf course(Golfdata) Maintaining an 18-hole golf course costs between R250K andR750K p.m. (Golfdata) Joining a golf club costs between R1 000 and R20 000 p.a.(Independent Research);

Mzansi Golf dynamics…Priority segments: Target local schools, youth and families(communities).Product and Services (mass participation and youthdevelopment):Community golf aimed at mass participation andyouth development;Quality (pristine and professionally run) and quickrounds;Youth leagues and subsidised youth development(corporate sponsors);Corporate golf days (team building and fund raising);

… Mzansi GolfdynamicsPrice:Affordable with subsidies for youth and other targetgroups.Place:Expand first in Gauteng and then into differentprovinces.Promotion:Concentrate on direct interaction with schools(leagues), corporate sponsors, and national, provincialand local government representatives.

Brand Leverage• 100% South African• Partnership with national, provincial and localauthorities• Partner with Corporate Social Investors• Mass participation• Youth development• Promote an “inclusive society”

Objectives for 2020• Nationally recognised brand• 50 Mzansi Golf courses over 15 years (Gauteng 10, KwaZulu-Natal 9, Eastern Cape 7, Western Cape 6, Mpumalanga 5, FreeState 3, Limpopo 3, North West Province 5, Northern Cape 2)• 44 financially self-sustainable Black Enterprise Franchisees• More than 10 million playing rounds (mass participation through• Mzansi 250 Schools Golf participating courses) over in 15 sponsored yearsyouth league in 2020 (develop potentialworld champions)• Assist poverty alleviation throughupliftment programmes, job creation, andcrime reduction• Establish a golf academy, wellnesscentres and international partnerships toproduce world calibre golfers• International tournaments

Some successes, manychallengesSuccesses:• Provided 2 communities with a new sporting code• Provided jobs for 19 people and accommodation for 9 staffmembers• Distributed some 500 golf clubs, numerous golf bags and golfshoes to local youth• Received support from Gauteng MEC for Sport and WardCouncillors and GDS• Provided an estimated 90 000 rounds of competitive golf overthe past 3 years• Improved security of the 2 communities and upgradedinfrastructureChallenges:• Capital funding for infrastructure

Partnerships• Government - Supports ASGISA (“inclusiveeconomy” and “youth”) - PPP• National, provincial and local government -Servicedelivery (mass participation and youth development)• Corporate Sponsors - Supports corporate social• Communities, responsibility (youth families development) and and marketingschools mileage -(mass mainly participation through mass and media) - PPPparticipation and developmentof youth; also could reducecrime rate, minimise effect onflora and fauna, increasesurrounding property value• Academies and WellnessCentres - Mzansi Golf siteslinked to an Academy

Future “Tigers” are being afforded an opportunity.ConclusionThe vast majority of golf courses and golf practice facilities existand continue to be constructed in more affluent areas. Basic tuitionand affordable golf equipment are seldom made available, addingto the barriers to entry. By constructing facilities that aregeographically accessible, affordable and of a high standard, golfwill have a far greater reach.By offering the youth an introduction to the game and providingthem with a previously inaccessible pastime, there is less of anopportunity to indulge in the prevalent social ills. For instance, atthe Westbury golf range an average of 50 local youths participatedin informal, yet effective tuition. They have been provided withequipment, and coached in golf techniques and etiquette.

ProposalWe request the honourable committee to formally supportand endorse this initiative to make golf accessible to allSouth Africans (focusing on development of facilities,youth and family golf - including school leagues, womanand people with disabilities).We are seeking to partner with Government to roll-outthis initiative as part of Government’s mass participationprogramme nationally, of which golf is one of the codes,and seek assistance with the sourcing of appropriatedevelopment facilities and funding.