Product guide - NYX Cosmetics

T h i s is
In Greek Mythology, NYX (niks) is the GODDESS OF THE NIGHT – she rules after nightfall and is
a symbol of beauty and power.
NYX Cosmetics was created in 1999 by Toni Ko, an entrepreneur with a background in the beauty
industry. She had the vision to develop a quality line of color cosmetics inspired by the goddess,
NYX, which was available to both professional makeup artists and everyday women.
Ms. Ko serves as both CEO and Creative Director for the NYX brand. She travels the world to
conduct research and find inspiration for NYX products, combining beauty and power with:
• Sophisticated, modern innovation
• Professional grade formulations
• Color palettes straight from the runway
• Ultra-modern packaging and style statements
• Approachable price point for all clients
Accessibility is the key to NYX. In addition to being affordable:
• NYX was developed for all skin types
• The vast range of color choices works for all skin tones and ethnicities
• Product possibilities and combinations support the potential to create any
look – from natural to dramatic – and allow any artistic vision to come to life
Headquartered in Los Angeles, the NYX family includes two sub-brands: Black Label, a higher-end
premium line and NYX Girls, a fun trend line with brighter colors and lighter formulas.
NYX is available in over 40 countries, with both shop in shop installations and freestanding stores.
NYX is proud to be able to continue to present the world with constant innovation and quality
which set it apart in the world of fashion and beauty.
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